IDEAS home Printed from https://ideas.repec.org/a/spr/snbeco/v1y2021i10d10.1007_s43546-021-00135-9.html
   My bibliography  Save this article

Nexus of the awareness of ecosystem services as a “public-benefit value” and “utility value for consumption”: an economic evaluation of the agricultural culture of Satoyama in Japan

Author

Listed:
  • Ryohei Yamashita

    (Ishikawa Prefectural University)

Abstract

Japan’s rural areas are known for their natural environments being a source of ecosystem services. Today, the management and utilization of natural resources are essential themes for the sustainability of rural areas in Japan. And, since population decrease and aging are simultaneously advancing in the rural area, the contribution of the neighboring urban area residents is indispensable. However, empirical studies on how the value of ecosystem services is understood by urban residents and contributes to their intentions in rural development strategies that promote regional vitality by encouraging their behavior change, such as participation in community activities and the purchase of traditional products, are insufficient. This study investigated the influence of public awareness on the hypothesis that ecosystem services are of public-benefit value on investment-related indirect conservation activities. The contingent valuation method was employed to estimate citizens’ willingness to pay (WTP) against the results of regional revitalization activities in which unique branding was used for local agricultural products and traditional recipes. A full model analysis of the determinants of WTP was conducted. Revitalization plans for rural areas involving specially branded Japanese pickled vegetables offered ~ 40% added value compared to that of ordinary commodity foods. However, the tendency with regard to ecosystem services as a provider of public benefits was not a significant factor influencing participation in conservation efforts; the two were not correlated. That is, general value recognition of ecosystem services in the agricultural mountain village region and concrete value recognition as a consumption object were not linked.

Suggested Citation

  • Ryohei Yamashita, 2021. "Nexus of the awareness of ecosystem services as a “public-benefit value” and “utility value for consumption”: an economic evaluation of the agricultural culture of Satoyama in Japan," SN Business & Economics, Springer, vol. 1(10), pages 1-17, October.
    • Handle: RePEc:spr:snbeco:v:1:y:2021:i:10:d:10.1007_s43546-021-00135-9
    DOI: 10.1007/s43546-021-00135-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s43546-021-00135-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s43546-021-00135-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lo, Alex Y. & Jim, C.Y., 2015. "Protest response and willingness to pay for culturally significant urban trees: Implications for Contingent Valuation Method," Ecological Economics, Elsevier, vol. 114(C), pages 58-66.
    2. Seung-Hoon Yoo & Hee-Jong Yang, 2001. "Application of Sample Selection Model to Double-Bounded Dichotomous Choice Contingent Valuation Studies," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 20(2), pages 147-163, October.
    3. Otieno, D., 2018. "Consumer Willingness to Pay for Fair Trade Attributes of Goat Meat in Kenya," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277156, International Association of Agricultural Economists.
    4. Michael Hanemann & John Loomis & Barbara Kanninen, 1991. "Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 1255-1263.
    5. Chaudhry, Pradeep & Singh, Bilas & Tewari, Vindhya P., 2007. "Non-market economic valuation in developing countries: Role of participant observation method in CVM analysis," Journal of Forest Economics, Elsevier, vol. 13(4), pages 259-275, November.
    6. Ishida, Takashi & Fukushige, Mototsugu, 2010. "The effects of fishery harbor-based brands on the brand equity of shore fish: An empirical study of branded mackerel in Japan," Food Policy, Elsevier, vol. 35(5), pages 488-495, October.
    7. Lee, Chul-Yong & Lee, Min-Kyu & Yoo, Seung-Hoon, 2017. "Willingness to pay for replacing traditional energies with renewable energy in South Korea," Energy, Elsevier, vol. 128(C), pages 284-290.
    8. Gelo, Dambala & Koch, Steven F., 2015. "Contingent valuation of community forestry programs in Ethiopia: Controlling for preference anomalies in double-bounded CVM," Ecological Economics, Elsevier, vol. 114(C), pages 79-89.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kim, Hyo-Jin & Lee, Hye-Jeong & Yoo, Seung-Hoon, 2018. "Are South Korean people willing to pay for official development assistance for building renewable power plants in developing countries?," Energy Policy, Elsevier, vol. 118(C), pages 626-632.
    2. Nguyen, Hanh Tien & Ariyawardana, Anoma & Ratnasiri, Shyama, 2020. "Forest plantation owners' willingness to pay for hybrid nursery stock: The case of Acacia hybrids in Central Vietnam," Forest Policy and Economics, Elsevier, vol. 116(C).
    3. Sawe, Nik, 2017. "Using neuroeconomics to understand environmental valuation," Ecological Economics, Elsevier, vol. 135(C), pages 1-9.
    4. Lim, Seul-Ye & Kim, Hyo-Jin & Yoo, Seung-Hoon, 2018. "Household willingness to pay for expanding fuel cell power generation in Korea: A view from CO2 emissions reduction," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 242-249.
    5. Ho-Young Kim & So-Yeon Park & Seung-Hoon Yoo, 2016. "Public Acceptability of Introducing a Biogas Mandate in Korea: A Contingent Valuation Study," Sustainability, MDPI, vol. 8(11), pages 1-16, October.
    6. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE).
    7. Nadia Palmieri & Alessandro Suardi & Luigi Pari, 2020. "Italian Consumers’ Willingness to Pay for Eucalyptus Firewood," Sustainability, MDPI, vol. 12(7), pages 1-14, March.
    8. Dimitra Lazaridou & Anastasios Michailidis & Konstantinos Mattas, 2019. "Evaluating the Willingness to Pay for Using Recycled Water for Irrigation," Sustainability, MDPI, vol. 11(19), pages 1-8, September.
    9. Luchini, Stéphane & Watson, Verity, 2013. "Uncertainty and framing in a valuation task," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 204-214.
    10. Rongrong Zheng & Jiasui Zhan & Luxing Liu & Yanli Ma & Zishuai Wang & Lianhui Xie & Dunchun He, 2019. "Factors and Minimal Subsidy Associated with Tea Farmers’ Willingness to Adopt Ecological Pest Management," Sustainability, MDPI, vol. 11(22), pages 1-12, November.
    11. Kim, Kyung Jae & Lee, Hwarang & Koo, Yoonmo, 2020. "Research on local acceptance cost of renewable energy in South Korea: A case study of photovoltaic and wind power projects," Energy Policy, Elsevier, vol. 144(C).
    12. Choi, Jihye & Kim, Justine Jihyun & Lee, Jongsu, 2024. "Public willingness to pay for mitigating local conflicts over the construction of renewable energy facilities: A contingent valuation study in South Korea," Energy Policy, Elsevier, vol. 185(C).
    13. Moritz A. Drupp & Zachary M. Turk & Ben Groom & Jonas Heckenhahn, 2024. "Limited Substitutability, Relative Price Changes and the Uplifting of Public Natural Capital Values," CESifo Working Paper Series 11156, CESifo.
    14. Azlina, A. A. & Abu Bakar, Shahida & Kamaludin, Mahirah & Ghani, Awang Noor, 2022. "Willingness to Pay for Renewable Energy: Evidence From High Wind and Wave Energy Potential Areas," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 56(1), pages 59-70.
    15. Liu, Jin-Tan & Tsou, Meng-Wen & Hammitt, James K., 2009. "Willingness to pay for weight-control treatment," Health Policy, Elsevier, vol. 91(2), pages 211-218, July.
    16. Arega, Tiruwork & Tadesse, Tewodros, 2017. "Household willingness to pay for green electricity in urban and peri-urban Tigray, northern Ethiopia: Determinants and welfare effects," Energy Policy, Elsevier, vol. 100(C), pages 292-300.
    17. Gustafsson-Wright, Emily & Asfaw, Abay & van der Gaag, Jacques, 2009. "Willingness to pay for health insurance: An analysis of the potential market for new low-cost health insurance products in Namibia," Social Science & Medicine, Elsevier, vol. 69(9), pages 1351-1359, November.
    18. Luchini, Stéphane & Watson, Verity, 2013. "Uncertainty and framing in a valuation task," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 204-214.
    19. Tokunaga, Kanae & Sugino, Hiroaki & Nomura, Hideaki & Michida, Yutaka, 2020. "Norms and the willingness to pay for coastal ecosystem restoration: A case of the Tokyo Bay intertidal flats," Ecological Economics, Elsevier, vol. 169(C).
    20. Wan-Jiun Chen & Jihn-Fa Jan & Chih-Hsin Chung & Shyue-Cherng Liaw, 2022. "Resident Willingness to Pay for Ecosystem Services in Hillside Forests," IJERPH, MDPI, vol. 19(10), pages 1-17, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:snbeco:v:1:y:2021:i:10:d:10.1007_s43546-021-00135-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.