A discrete|continuous model of fruit promotion, advertising, and response segmentation
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DOI: 10.1002/(SICI)1520-6297(200021)16:2<179::AID-AGR4>3.0.CO;2-J
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References listed on IDEAS
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- Bonnet, Céline & Richards, Timothy J., 2016. "Models of Consumer Demand for Differentiated Products," TSE Working Papers 16-741, Toulouse School of Economics (TSE).
- Ewa Szpadzik & Karolina Molska-Kawulok & Tomasz Krupa & Sebastian Przybyłko, 2023. "Physico-Chemical Analysis of the Fruits and Consumer Preferences of New Apple ( Malus × domestica Borkh) Hybrids Bred in Poland," Agriculture, MDPI, vol. 14(1), pages 1-20, December.
- Dong, Diansheng & Kaiser, Harry M., 2006. "Investigating Coupon Effects on Household Interpurchase Behavior for Cheese," 2006 Annual meeting, July 23-26, Long Beach, CA 21314, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Øystein Myrland & Diansheng Dong & Harry M. Kaiser, 2007. "Quantity versus quality effects of generic advertising: The case of Norwegian salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 23(1), pages 85-100.
- Myrland, Oystein & Dong, Diansheng & Kaiser, Harry M., 2003. "Price and Quality Effects of Generic Advertising: The Case of Norwegian Salmon," Research Bulletins 122112, Cornell University, Department of Applied Economics and Management.
- Ishida, Takashi & Fukushige, Mototsugu, 2010. "The effects of fishery harbor-based brands on the brand equity of shore fish: An empirical study of branded mackerel in Japan," Food Policy, Elsevier, vol. 35(5), pages 488-495, October.
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