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The inspirational power of arts on creativity

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  • An, Donghwy
  • Youn, Nara

Abstract

We propose that openness to aesthetics and the experience of art enhances individuals' creativity by imbuing them with a sense of inspiration. Although previous literature has claimed that aesthetic experiences increase creativity, there is a shortage of empirical evidence documenting the psychological process that underlies this effect or testing whether it can transfer to domains outside of the arts. To shed light on the process mechanism and test the domain-generality of the effect, we investigated the relationships among appreciation of art, inspiration, and creativity in four studies. Participants with open attitudes toward aesthetic experiences were more likely to be inspired and therefore better able to generate creative solutions (Study 1). Appreciating works of art brought about inspiration, which in turn enhanced creativity (Study 2). Finally, the power of art appreciation extended to a business environment, where it enhanced performance in product design, brand-naming, and problem solution generation (Studies 3a and 3b).

Suggested Citation

  • An, Donghwy & Youn, Nara, 2018. "The inspirational power of arts on creativity," Journal of Business Research, Elsevier, vol. 85(C), pages 467-475.
    • Handle: RePEc:eee:jbrese:v:85:y:2018:i:c:p:467-475
    DOI: 10.1016/j.jbusres.2017.10.025
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    References listed on IDEAS

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    1. van den Broeck, Herman & Cools, Eva & Maenhout, Tine, 2008. "A Case Study of Arteconomy – Building a bridge between art and enterprise: Belgian businesses stimulate creativity and innovation through art," Journal of Management & Organization, Cambridge University Press, vol. 14(5), pages 573-587, November.
    2. Kerr, Cheryl & Lloyd, Cathryn, 2008. "Pedagogical learnings for management education: Developing creativity and innovation," Journal of Management & Organization, Cambridge University Press, vol. 14(5), pages 486-503, November.
    3. Ravi Mehta & Meng Zhu, 2016. "Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 767-782.
    4. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
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    Cited by:

    1. Donghwy An & Bo‐ram Jeong & Nara Youn, 2022. "Effects of art consumption on consumer well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 685-702, June.
    2. Vicki-Ann Ware & Kim Dunphy, 2020. "How Do Arts Programmes Contribute in International Development? A Systematic Review of Outcomes and Associated Processes," Progress in Development Studies, , vol. 20(2), pages 140-162, April.
    3. Kanika Khurana & Atanu Ghosh, 2023. "Management in the Performing Arts: An Empirical Exploration of Organizational Structures in Indian Theatre," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 67-84, January.
    4. Purnama Teddy & Antonio Ferdi & Berlianto Margaretha Pink, 2024. "Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia," Management & Marketing, Sciendo, vol. 19(2), pages 211-232.

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