Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia
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DOI: 10.2478/mmcks-2024-0010
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References listed on IDEAS
- J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
- Chang, En-Chung & Lv, Yilin & Chou, Ting-Jui & He, Qingwen & Song, Zhuozhao, 2014. "Now or later: Delay's effects on post-consumption emotions and consumer loyalty," Journal of Business Research, Elsevier, vol. 67(7), pages 1368-1375.
- An, Donghwy & Youn, Nara, 2018. "The inspirational power of arts on creativity," Journal of Business Research, Elsevier, vol. 85(C), pages 467-475.
- Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
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Keywords
Positive EWOM; experience quality; inspirational value; non-formal music course; digital marketing; consumption value;All these keywords.
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