Predictors Affecting Effects of Virtual Influencer Advertising among College Students
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- Koles, Bernadett & Audrezet, Alice & Moulard, Julie Guidry & Ameen, Nisreen & McKenna, Brad, 2024. "The authentic virtual influencer: Authenticity manifestations in the metaverse," Journal of Business Research, Elsevier, vol. 170(C).
- Branka Bizjak Zabukovec & Armand Faganel, 2024. "The Issue of Scales for Measuring Parasocial Interaction and Parasocial Relationship between Followers and Influencers on Social Media," Sustainability, MDPI, vol. 16(17), pages 1-35, September.
- Allal-Chérif, Oihab & Puertas, Rosa & Carracedo, Patricia, 2024. "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
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Keywords
virtual influencer; para-social interaction; human-likeness; authenticity; predictability;All these keywords.
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