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The moral responsibility of consumers as citizens

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  • Ulf Schrader

Abstract

The paper addresses the extent of, and preconditions for, consumers' moral responsibility for sustainable consumption. Starting from the concept of consumer citizenship it is argued that full citizenship includes both rights and duties. The established set of Kennedy's consumer rights is used as a basis for deriving corresponding consumer duties, which foster sustainable development. It will be shown that an extension of the traditional rights is a precondition for the execution of these duties: to be informed, to choose consciously and to make oneself heard. The paper ends with the conclusion that the extent of consumers' responsibility depends on the extent of consumers' rights. Thus, proponents of a higher degree of consumers' responsibility are called to work for the necessary provision of consumer rights.

Suggested Citation

  • Ulf Schrader, 2007. "The moral responsibility of consumers as citizens," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 2(1), pages 79-96.
    • Handle: RePEc:ids:ijisde:v:2:y:2007:i:1:p:79-96
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    Citations

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    Cited by:

    1. El-Bassiouny, Noha, 2016. "Where is “Islamic marketing” heading?," Journal of Business Research, Elsevier, vol. 69(2), pages 569-578.
    2. Martina Schäfer & Melanie Jaeger-Erben & Sebastian Bamberg, 2012. "Life Events as Windows of Opportunity for Changing Towards Sustainable Consumption Patterns?," Journal of Consumer Policy, Springer, vol. 35(1), pages 65-84, March.
    3. Viola Muster, 2011. "Companies Promoting Sustainable Consumption of Employees," Journal of Consumer Policy, Springer, vol. 34(1), pages 161-174, March.
    4. Maria Francesca Renzi & Veronica Ungaro & Laura Di Pietro & Roberta Guglielmetti Mugion & Maria Giovina Pasca, 2022. "Agenda 2030 and COVID-19: A Young Consumer’s Perception of Sustainable Consumption," Sustainability, MDPI, vol. 14(23), pages 1-20, November.
    5. I. Benöhr, 2023. "The Right to Water and Sustainable Consumption in EU Law," Journal of Consumer Policy, Springer, vol. 46(1), pages 53-77, March.
    6. Maja Hosta & Vesna Žabkar, 2016. "Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(2), pages 143-157.
    7. Tong Jia & Shahid Iqbal & Arslan Ayub & Tehreem Fatima & Zeeshan Rasool, 2023. "Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
    8. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
    9. Calderon-Monge, Esther & Pastor-Sanz, Ivan & Sendra Garcia, F. Javier, 2020. "Analysis of sustainable consumer behavior as a business opportunity," Journal of Business Research, Elsevier, vol. 120(C), pages 74-81.
    10. Maja Hosta & Vesna Zabkar, 2021. "Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior," Journal of Business Ethics, Springer, vol. 171(2), pages 273-293, June.
    11. Vessia Francesca, 2019. "Towards Consumer Social Responsibility," Journal of Economics and Management, Sciendo, vol. 38(4), pages 157-181, December.
    12. Ulusoy, Ebru, 2016. "Experiential responsible consumption," Journal of Business Research, Elsevier, vol. 69(1), pages 284-297.
    13. John Thøgersen & Ulf Schrader, 2012. "From Knowledge to Action—New Paths Towards Sustainable Consumption," Journal of Consumer Policy, Springer, vol. 35(1), pages 1-5, March.
    14. Salla Annala & Satu Viljainen & Merja Pakkanen & Kristiina Hukki, 2016. "Consumer preferences in engaging in a sustainable lifestyle," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 10(1), pages 1-18.
    15. El-Bassiouny, Noha, 2014. "The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers," Journal of Business Research, Elsevier, vol. 67(2), pages 42-49.
    16. Jurgita Paužuolienė & Ligita Šimanskienė & Mariantonietta Fiore, 2022. "What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits," Sustainability, MDPI, vol. 14(14), pages 1-13, July.

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