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Motivations to donate: Exploring the role of religiousness in charitable donations

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  • Jamal, Ahmad
  • Yaccob, Aqilah
  • Bartikowski, Boris
  • Slater, Stephanie

Abstract

This research investigates motivations to donate to charity among Muslims living in the UK. The research conducts in-depth interviews and explores charitable causes which Muslims support while examining the extent to which Muslims integrate religion into charitable donation behavior. Participants support a range of charitable causes – both internationally and locally that allows them to develop a sense of attachment and interdependence with others. Findings point to five ways in which religiousness manifests itself in the context of charitable behavior: role modelling, seeking rewards in the hereafter, seeking self-satisfaction, avoiding guilt and seeking congruence. The paper discusses implications for theory and for practice.

Suggested Citation

  • Jamal, Ahmad & Yaccob, Aqilah & Bartikowski, Boris & Slater, Stephanie, 2019. "Motivations to donate: Exploring the role of religiousness in charitable donations," Journal of Business Research, Elsevier, vol. 103(C), pages 319-327.
    • Handle: RePEc:eee:jbrese:v:103:y:2019:i:c:p:319-327
    DOI: 10.1016/j.jbusres.2019.01.064
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    Cited by:

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    2. Shiyu Lu & Bo Cheng, 2023. "Roses given, fragrance in hand: Charity law and corporate philanthropy—Evidence from a quasi‐natural experiment in China," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 988-1003, March.
    3. Smirti Kutaula & Alvina Gillani & Diana Gregory-Smith & Boris Bartikowski, 2024. "Ethical Consumerism in Emerging Markets: Opportunities and Challenges," Journal of Business Ethics, Springer, vol. 191(4), pages 651-673, May.
    4. Mendini, Monica & Peter, Paula C. & Maione, Salvatore, 2022. "The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate," Journal of Business Research, Elsevier, vol. 143(C), pages 16-26.
    5. Huiming Zhang & Lirong Li & Cheng Fan & Zixuan Hang & Haroon ur Rashid Khan, 2021. "How Does Corporate Party Committee Governance Affect Charitable Donations? Evidence from Heavy-Pollution Industries in China," Sustainability, MDPI, vol. 13(21), pages 1-14, November.
    6. Baudier, Patricia & Kondrateva, Galina & Ammi, Chantal, 2023. "Can blockchain enhance motivation to donate: The moderating impact of religion on donors' behavior in the USA's charity organizations," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    7. Dash, Ganesh & Alharthi, Majed & Albarrak, Mansour & Aggarwal, Shalini, 2024. "Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

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