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Identifying factors influencing consumers’ intent to install mobile applications

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  • Harris, Mark A.
  • Brookshire, Robert
  • Chin, Amita Goyal

Abstract

The purpose of this research is to explore the factors that influence a consumer before installing a mobile application. A research model is created based on perceived risk, trust, perceived benefit, and intent to install. Seven antecedents of trust and risk include perceived security, perceived reputation, application characteristics, familiarity, desensitization, consumer disposition to trust, and consumer disposition to risk. Partial least squares (PLS) is used to test the research model. Only significant antecedents are retained and a new research model is created, which includes the antecedents of perceived security and familiarity. Results show that consumers that perceive more security have greater trust and reduced perceived risk. Furthermore, consumers that feel more familiar with finding, purchasing, downloading, and installing applications have greater trust and reduced perceived risk. More than half (R2=.505) of the variability in the intention to install an app is explained.

Suggested Citation

  • Harris, Mark A. & Brookshire, Robert & Chin, Amita Goyal, 2016. "Identifying factors influencing consumers’ intent to install mobile applications," International Journal of Information Management, Elsevier, vol. 36(3), pages 441-450.
    • Handle: RePEc:eee:ininma:v:36:y:2016:i:3:p:441-450
    DOI: 10.1016/j.ijinfomgt.2016.02.004
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    Cited by:

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    3. Amita Goyal Chin & Mark A. Harris & Robert Brookshire, 2022. "An Empirical Investigation of Intent to Adopt Mobile Payment Systems Using a Trust-based Extended Valence Framework," Information Systems Frontiers, Springer, vol. 24(1), pages 329-347, February.
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    5. Khairul Nazlin Kamaruzaman & Zuhal Hussein & Amily Fikry, 2023. "Factors Affecting Behavioural Intention to Use Mobile Health Applications among Obese People in Malaysia," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 92-117.

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