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New research on gambling theory research and practice

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  • Mizerski, Dick

Abstract

The gambling Industry dwarfs all other forms of entertainment combined In terms of revenue. Up to 80% of many western and Asian countries' populations gambled in the last year, and tend to gamble more frequently than they purchase most other consumer products. Yet, this super-sized category has had far less study of the business of gambling than other consumer goods or services. The research in this special issue was chosen to provide new perspectives, theories and measures for a rapidly growing industry that is leading the use of technology (online, real time promotions, etc.) and the globalization of gambling.

Suggested Citation

  • Mizerski, Dick, 2013. "New research on gambling theory research and practice," Journal of Business Research, Elsevier, vol. 66(9), pages 1587-1590.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1587-1590
    DOI: 10.1016/j.jbusres.2012.12.001
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    References listed on IDEAS

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    1. Jolley, Bill & Mizerski, Richard & Olaru, Doina, 2006. "How habit and satisfaction affects player retention for online gambling," Journal of Business Research, Elsevier, vol. 59(6), pages 770-777, June.
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    3. June Cotte & Kathryn A. Latour, 2009. "Blackjack in the Kitchen: Understanding Online versus Casino Gambling," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(5), pages 742-758, September.
    4. Sally Gainsbury & Saalem Sadeque & Dick Mizerski & Alex Blaszczynski, 2012. "Wagering in Australia: A Retrospective Behavioural Analysis of Betting Patterns Based on Player Account Data," Journal of Gambling Business and Economics, University of Buckingham Press, vol. 6(2), pages 50-68, August.
    5. Richard Makadok & Jay B. Barney, 2001. "Strategic Factor Market Intelligence: An Application of Information Economics to Strategy Formulation and Competitor Intelligence," Management Science, INFORMS, vol. 47(12), pages 1621-1638, December.
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    Cited by:

    1. Gordon, Ross & Gurrieri, Lauren & Chapman, Michael, 2015. "Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting," Journal of Business Research, Elsevier, vol. 68(10), pages 2164-2172.
    2. Paolo Calvosa, 2016. "Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 1-14, October.

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