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Modeling the selection of fast-food franchises among Japanese consumers

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  • Laroche, Michel
  • Takahashi, Ikuo
  • Kalamas, Maria
  • Teng, Lefa

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  • Laroche, Michel & Takahashi, Ikuo & Kalamas, Maria & Teng, Lefa, 2005. "Modeling the selection of fast-food franchises among Japanese consumers," Journal of Business Research, Elsevier, vol. 58(8), pages 1121-1131, August.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:8:p:1121-1131
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    References listed on IDEAS

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    1. Sen, Sankar, 1998. "Knowledge, Information Mode, and the Attraction Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 64-77, June.
    2. Laroche, Michel & Sadokierski, Robert, 1994. "Role of confidence in a multi-brand model of intentions for a high-involvement service," Journal of Business Research, Elsevier, vol. 29(1), pages 1-12, January.
    3. Lussier, Denis A & Olshavsky, Richard W, 1979. "Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 154-165, Se.
    4. Laroche, Michel & Hui, Michael & Zhou, Lianxi, 1994. "A test of the effects of competition on consumer brand selection processes," Journal of Business Research, Elsevier, vol. 31(2-3), pages 171-181.
    5. Bennett, Peter D & Harrell, Gilbert D, 1975. "The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 110-117, Se.
    6. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
    7. Urbany, Joel E & Dickson, Peter R & Wilkie, William L, 1989. "Buyer Uncertainty and Information Search," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 208-215, September.
    8. Park, C Whan & Lessig, V Parker, 1981. "Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 223-230, September.
    9. Laroche, Michel & Toffoli, Roy, 1999. "Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks," Journal of Business Research, Elsevier, vol. 45(2), pages 221-233, June.
    10. Laroche, Michel & Brisoux, Jacques E., 1989. "Incorporating competition into consumer behavior models: The case of the attitude-intention relationship," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 343-362, November.
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    Cited by:

    1. Ahmad, Shimi Naurin & Richard, Marie-Odile, 2014. "Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification," Journal of Business Research, Elsevier, vol. 67(3), pages 278-287.
    2. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
    3. Y Hayashi & M-H Hsieh & R Setiono, 2009. "Predicting consumer preference for fast-food franchises: a data mining approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(9), pages 1221-1229, September.
    4. Benson R. OKE & PhD, Prof Walter C. IHEJIRIKA & PhD, Godwin A. BENSON & Aniebo C. SAMSON, PhD, 2023. "Sales Promotion Strategies and Retention of Customer Brand Loyalty in Airtel and Globacom in Akwa Ibom State," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(4), pages 1416-1430, April.
    5. Teng, Lefa, 2009. "A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions," Journal of Business Research, Elsevier, vol. 62(1), pages 14-21, January.

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