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Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks

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  • Laroche, Michel
  • Toffoli, Roy

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  • Laroche, Michel & Toffoli, Roy, 1999. "Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks," Journal of Business Research, Elsevier, vol. 45(2), pages 221-233, June.
    • Handle: RePEc:eee:jbrese:v:45:y:1999:i:2:p:221-233
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    References listed on IDEAS

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    1. Laroche, Michel & Sadokierski, Robert, 1994. "Role of confidence in a multi-brand model of intentions for a high-involvement service," Journal of Business Research, Elsevier, vol. 29(1), pages 1-12, January.
    2. Hagerty, Michael R, 1978. "Model Testing Techniques and Price-Quality Tradeoffs," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(3), pages 194-205, December.
    3. Andre Gabor & C. W. J. Granger, 1961. "On the Price Consciousness of Consumers," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 10(3), pages 170-188, November.
    4. Biehal, Gabriel & Chakravarti, Dipankar, 1982. "Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(4), pages 431-441, March.
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    Cited by:

    1. Jooa Baek & Jaeseok Lee, 2021. "A Conceptual Framework on Reconceptualizing Customer Share of Wallet (SOW): As a Perspective of Dynamic Process in the Hospitality Consumption Context," Sustainability, MDPI, vol. 13(3), pages 1-11, January.
    2. Teng, Lefa, 2009. "A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions," Journal of Business Research, Elsevier, vol. 62(1), pages 14-21, January.
    3. Laroche, Michel & Kalamas, Maria & Huang, Qinchao, 2005. "Effects of coupons on brand categorization and choice of fast foods in China," Journal of Business Research, Elsevier, vol. 58(5), pages 674-686, May.
    4. Laroche, Michel & Takahashi, Ikuo & Kalamas, Maria & Teng, Lefa, 2005. "Modeling the selection of fast-food franchises among Japanese consumers," Journal of Business Research, Elsevier, vol. 58(8), pages 1121-1131, August.

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