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Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures

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  • Darmon, Rene Y.
  • Rouzies, Dominique

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  • Darmon, Rene Y. & Rouzies, Dominique, 1999. "Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures," Journal of Business Research, Elsevier, vol. 46(1), pages 67-81, September.
    • Handle: RePEc:eee:jbrese:v:46:y:1999:i:1:p:67-81
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    References listed on IDEAS

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    1. V. Srinivasan & Amiya K. Basu, 1989. "The Metric Quality of Ordered Categorical Data," Marketing Science, INFORMS, vol. 8(3), pages 205-230.
    2. Green, Paul E & Helsen, Kristiaan & Shandler, Bruce, 1988. "Conjoint Internal Validity under Alternative Profile Presentations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 392-397, December.
    3. David Reibstein & John E. G. Bateson & William Boulding, 1988. "Conjoint Analysis Reliability: Empirical Findings," Marketing Science, INFORMS, vol. 7(3), pages 271-286.
    4. Dominique Rouzies & Renée Darmon, 1991. "Internal Validity Assessment of Conjoint Estimated Attribute Importance Weights," Post-Print hal-00537856, HAL.
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    Cited by:

    1. Mishra, Sanjay & Umesh, U. N., 2005. "Determining the quality of conjoint analysis results using violation of a priori signs," Journal of Business Research, Elsevier, vol. 58(3), pages 301-311, March.
    2. Ronny Baierl, 2018. "Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis," SAGE Open, , vol. 8(2), pages 21582440187, May.
    3. Montgomery, David B. & Ramus, Catherine, 2007. "Including Corporate Social Responsibility, Environmental Sustainaibility, and Ethics in Calibrating MBA Job Preferences," Research Papers 1981, Stanford University, Graduate School of Business.
    4. Park, Chan Su, 2004. "The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales," Journal of Business Research, Elsevier, vol. 57(10), pages 1092-1097, October.

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