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A tactical model for resource allocation and its application to advertising budgeting

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  • Krieger, Abba M.
  • Green, Paul E.

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  • Krieger, Abba M. & Green, Paul E., 2006. "A tactical model for resource allocation and its application to advertising budgeting," European Journal of Operational Research, Elsevier, vol. 170(3), pages 935-949, May.
    • Handle: RePEc:eee:ejores:v:170:y:2006:i:3:p:935-949
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    References listed on IDEAS

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    1. Jerry Wind & Paul E. Green & Douglas Shifflet & Marsha Scarbrough, 1989. "Courtyard by Marriott : Designing a Hotel Facility with Consumer-Based Marketing Models," Interfaces, INFORMS, vol. 19(1), pages 25-47, February.
    2. S. Chan Choi & Wayne S. Desarbo & Patrick T. Harker, 1990. "Product Positioning Under Price Competition," Management Science, INFORMS, vol. 36(2), pages 175-199, February.
    3. Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
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