Measuring performance at trade shows: Scale development and validation
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- Proszowska Anita, 2019. "Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 31(1), pages 21-39, March.
- Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
- Alberca-Oliver, Pilar & Rodríguez-Oromendía, Ainhoa & Parte-Esteban, Laura, 2015. "Measuring the efficiency of trade shows: A Spanish case study," Tourism Management, Elsevier, vol. 47(C), pages 127-137.
- Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 2017. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 19(4), pages 717-729, August.
- Chao-Chih Hung & Min-Jiun Su & Wen-Long Zhuang, 2016. "The Effect of Exhibitors' Brand Equity on Visitors' Purchase Decision: Moderating Role of Exhibition's Competitive Intensity," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 75-86.
- Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
- Marcela Ramírez-Pasillas, 2007. "Resituating Proximity and Knowledge Cross-fertilization in Clusters by Means of International Trade Fairs," European Planning Studies, Taylor & Francis Journals, vol. 16(5), pages 643-663, September.
- Rachael Gibson & Harald Bathelt, 2014. "Proximity relations and global knowledge flows: specialization and diffusion processes across capitalist varieties," Chapters, in: André Torre & Frédéric Wallet (ed.), Regional Development and Proximity Relations, chapter 9, pages 291-314, Edward Elgar Publishing.
- Chao-Chih Hung & Che-Huei Lin, 2015. "The Relationships among Buyers’ Perceived Risk, Exhibitors’ Brand Equity, Purchase Postponement and Switching Intention-From the Perspectives of Perceived Risk Theory and Expectancy Theory," Information Management and Business Review, AMH International, vol. 7(4), pages 74-89.
- Brown, Brian P. & Mohan, Mayoor & Eric Boyd, D., 2017. "Top management attention to trade shows and firm performance: A relationship marketing perspective," Journal of Business Research, Elsevier, vol. 81(C), pages 40-50.
- Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
- Reinhold, Michael, 2017. "Mythen, Fakten und Prognosen zum Ausstellerverhalten," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(1), pages 90-99.
- Havlíková, Michaela & Kolářová, A., 2015. "Why Do Agricultural Producers Exhibit at Bread Basket?," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(4), pages 1-8, December.
- Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 0. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
- Chuanhong Xu & Jing Li, 2014. "Research on Exhibition Evaluation Based on 400 Exhibition Economy Information Journal," Business and Management Research, Business and Management Research, Sciedu Press, vol. 3(3), pages 20-26, September.
- Linyan Liu & Zheng Xiang & Yuyao Liu & Florian J. Zach & Nancy McGehee, 2020. "Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market," Sustainability, MDPI, vol. 12(20), pages 1-18, October.
- Mora Cortez, Roberto & Johnston, Wesley J. & Gopalakrishna, Srinath, 2022. "Driving participation and investment in B2B trade shows: The organizer view," Journal of Business Research, Elsevier, vol. 142(C), pages 1092-1105.
- Mensah Mensah, 2012. "Residents’ Perceptions of Socio-economic Impacts of a Regional Trade Fair in Ghana," Journal of Social and Development Sciences, AMH International, vol. 3(7), pages 245-253.
- José de Freitas SANTOS & Pedro Bruno Mendonça da SILVA, 2013. "Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 689-703, December.
- Huasheng Zhu & Kebi Chen & Yunlong Lian, 2018. "Do Temporary Creative Clusters Promote Innovation in an Emerging Economy?—A Case Study of the Beijing Design Week," Sustainability, MDPI, vol. 10(3), pages 1-21, March.
- Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2012. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4), pages 1-12, April.
- William Jen & Rungting Tu & Tim Lu, 2011. "Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers," Transportation, Springer, vol. 38(2), pages 321-342, March.
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