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Trade Fairs as Services: A Look at Visitors' Objectives in Spain

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  • Munuera, Jose L.
  • Ruiz, Salvador

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  • Munuera, Jose L. & Ruiz, Salvador, 1999. "Trade Fairs as Services: A Look at Visitors' Objectives in Spain," Journal of Business Research, Elsevier, vol. 44(1), pages 17-24, January.
    • Handle: RePEc:eee:jbrese:v:44:y:1999:i:1:p:17-24
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    References listed on IDEAS

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    1. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
    2. Srinath Gopalakrishna & Gary L. Lilien, 1995. "A Three-Stage Model of Industrial Trade Show Performance," Marketing Science, INFORMS, vol. 14(1), pages 22-42.
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    Cited by:

    1. Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
    2. Sookhwa Jung & Jaewoo Lee, 2022. "Current and future influences of COVID-19 on the knowledge management function of conventions and exhibitions," Service Business, Springer;Pan-Pacific Business Association, vol. 16(2), pages 391-410, June.
    3. Rittichainuwat, Bongkosh & Mair, Judith, 2012. "Visitor attendance motivations at consumer travel exhibitions," Tourism Management, Elsevier, vol. 33(5), pages 1236-1244.
    4. Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 0. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
    5. José Felipe Jiménez-Guerrero & Jerónimo de Burgos-Jiménez & Jorge Tarifa-Fernández, 2020. "Measurement of Service Quality in Trade Fair Organization," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    6. Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 2017. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 19(4), pages 717-729, August.
    7. Borghini, Stefania & Golfetto, Francesca & Rinallo, Diego, 2006. "Ongoing search among industrial buyers," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1151-1159, October.

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