IDEAS home Printed from https://ideas.repec.org/a/ags/aolpei/231892.html
   My bibliography  Save this article

Why Do Agricultural Producers Exhibit at Bread Basket?

Author

Listed:
  • Havlíková, Michaela
  • Kolářová, A.

Abstract

A literature survey proved that trade shows are important marketing tools, enabling sellers to present and test new products, to monitor their competitors, and to establish personal contacts with customers. The paper extends the current research of trade shows by analyzing exhibitors´ motives for exhibiting. The research is conducted for a traditional international agricultural fair - Bread Basket. Exhibitors, including animal production exhibitors, crop production exhibitors and agriculture technology exhibitors, were offered a list of potential motives for exhibiting and were asked to indicate their agreement (disagreement) on a 5-point Likert scale. Subsequently, a factor analysis revealed four key factors for exhibiting, including searching for information and company development, product development, focus on company surroundings and new market possibilities. Finally, exhibitors were surveyed again in order to choose one of these factors to be the most important one for exhibiting. Logistic regression revealed how the specific variables (NACE classification, year of establishment and frequency of exhibiting) influence the selected factors.

Suggested Citation

  • Havlíková, Michaela & Kolářová, A., 2015. "Why Do Agricultural Producers Exhibit at Bread Basket?," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 7(4), pages 1-8, December.
    • Handle: RePEc:ags:aolpei:231892
    DOI: 10.22004/ag.econ.231892
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/231892/files/agris_on-line_2015_4_havlikova_kolarova.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.231892?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
    2. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mora Cortez, Roberto & Johnston, Wesley J. & Gopalakrishna, Srinath, 2022. "Driving participation and investment in B2B trade shows: The organizer view," Journal of Business Research, Elsevier, vol. 142(C), pages 1092-1105.
    2. Proszowska Anita, 2019. "Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 31(1), pages 21-39, March.
    3. Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2012. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4), pages 1-12, April.
    4. Alberca-Oliver, Pilar & Rodríguez-Oromendía, Ainhoa & Parte-Esteban, Laura, 2015. "Measuring the efficiency of trade shows: A Spanish case study," Tourism Management, Elsevier, vol. 47(C), pages 127-137.
    5. Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
    6. Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
    7. Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 0. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 0, pages 1-13.
    8. Rachael Gibson & Harald Bathelt, 2014. "Proximity relations and global knowledge flows: specialization and diffusion processes across capitalist varieties," Chapters, in: André Torre & Frédéric Wallet (ed.), Regional Development and Proximity Relations, chapter 9, pages 291-314, Edward Elgar Publishing.
    9. Johnston, Wesley J. & Lewin, Jeffrey E., 1996. "Organizational buying behavior: Toward an integrative framework," Journal of Business Research, Elsevier, vol. 35(1), pages 1-15, January.
    10. William Jen & Rungting Tu & Tim Lu, 2011. "Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers," Transportation, Springer, vol. 38(2), pages 321-342, March.
    11. Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
    12. Sunyoung Hlee & Jimin Lee & Daeseop Moon & Changsok Yoo, 2017. "The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation," Information Systems Frontiers, Springer, vol. 19(4), pages 717-729, August.
    13. Marcela Ramírez-Pasillas, 2007. "Resituating Proximity and Knowledge Cross-fertilization in Clusters by Means of International Trade Fairs," European Planning Studies, Taylor & Francis Journals, vol. 16(5), pages 643-663, September.
    14. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
    15. Chuanhong Xu & Jing Li, 2014. "Research on Exhibition Evaluation Based on 400 Exhibition Economy Information Journal," Business and Management Research, Business and Management Research, Sciedu Press, vol. 3(3), pages 20-26, September.
    16. Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
    17. Munuera, Jose L. & Ruiz, Salvador, 1999. "Trade Fairs as Services: A Look at Visitors' Objectives in Spain," Journal of Business Research, Elsevier, vol. 44(1), pages 17-24, January.
    18. Chao-Chih Hung & Min-Jiun Su & Wen-Long Zhuang, 2016. "The Effect of Exhibitors' Brand Equity on Visitors' Purchase Decision: Moderating Role of Exhibition's Competitive Intensity," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 75-86.
    19. Ivkov, Milan & Blešić, Ivana & Popov Raljić, Jovanka & Ivkov Džigurski, Anđelija & Pivac, Tatjana & Jovanović, Tamara, 2015. "Visitors’ Motives For Attending A Hybrid Event: A Case Study Of Agricultural Fair," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(01), pages 1-20, March.
    20. Mensah Mensah, 2012. "Residents’ Perceptions of Socio-economic Impacts of a Regional Trade Fair in Ghana," Journal of Social and Development Sciences, AMH International, vol. 3(7), pages 245-253.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aolpei:231892. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fevszcz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.