International trade fairs and foreign market involvement: Review and research directions
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Cited by:
- Crick, Dave, 2004. "U.K. SMEs' decision to discontinue exporting: an exploratory investigation into practices within the clothing industry," Journal of Business Venturing, Elsevier, vol. 19(4), pages 561-587, July.
- José Luis Ferreras-Méndez & Anabel Fernández-Mesa & Joaquín Alegre, 2019. "Export Performance in SMEs: The Importance of External Knowledge Search Strategies and Absorptive Capacity," Management International Review, Springer, vol. 59(3), pages 413-437, June.
- Hedaa, Laurids, 1996. "Customer acquisition in sticky business markets," International Business Review, Elsevier, vol. 5(5), pages 509-530, October.
- Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
- Ayob, Abu H. & Freixanet, Joan, 2014. "Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs," Evaluation and Program Planning, Elsevier, vol. 46(C), pages 38-46.
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Keywords
International Trade Fairs Foreign Market Involvement Trade Fair behaviour;Statistics
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