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A strategy implementation perspective of market orientation

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  • Homburg, Christian
  • Krohmer, Harley
  • Workman, John Jr.

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  • Homburg, Christian & Krohmer, Harley & Workman, John Jr., 2004. "A strategy implementation perspective of market orientation," Journal of Business Research, Elsevier, vol. 57(12), pages 1331-1340, December.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:12:p:1331-1340
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    6. Pelham, Alfred M., 1999. "Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms," Journal of Business Research, Elsevier, vol. 45(1), pages 33-46, May.
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    8. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    9. John L Naman & Dennis P. Slevin, 1993. "Entrepreneurship and the concept of fit: A model and empirical tests," Strategic Management Journal, Wiley Blackwell, vol. 14(2), pages 137-153, February.
    10. C. K. Prahalad & Richard A. Bettis, 1986. "The dominant logic: A new linkage between diversity and performance," Strategic Management Journal, Wiley Blackwell, vol. 7(6), pages 485-501, November.
    11. Noel Capon & John U. Farley & Scott Hoenig, 1990. "Determinants of Financial Performance: A Meta-Analysis," Management Science, INFORMS, vol. 36(10), pages 1143-1159, October.
    12. Woodside, Arch G. & Sullivan, Daniel P. & TrappeyIII, Randolph J., 1999. "Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance," Journal of Business Research, Elsevier, vol. 45(2), pages 135-146, June.
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    2. Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    3. Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal, S. M. Tariq Rafi, 2020. "Entrepreneurial Orientation and Firm's Export Performance: Evidence from Surgical Industry," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 7(1), pages 47-63, March.
    4. Micheels, Eric T. & Gow, Hamish R., 2009. "PR - Market Orientation, Organizational Learning, And Positional Advantage: Are These Concepts Relevant In Production Agriculture Systems?," 17th Congress, Illinois State University, USA, July 19-24, 2009 345522, International Farm Management Association.
    5. Stern Neill, 2010. "Decomposing the effects of organizational memory on marketing implementation," Marketing Letters, Springer, vol. 21(2), pages 135-147, June.
    6. Smirnova, Maria M. & Rebiazina, Vera A. & Frösén, Johanna, 2018. "Customer orientation as a multidimensional construct: Evidence from the Russian markets," Journal of Business Research, Elsevier, vol. 86(C), pages 457-467.
    7. Hasliza Abdul Halim & Noor Hazlina Ahmad & Theresa C. F. Ho & T. Ramayah, 2017. "The Outsourcing Dilemma on Decision to Outsource Among Small and Medium Enterprises in Malaysia," Global Business Review, International Management Institute, vol. 18(2), pages 348-364, April.
    8. Ruth Stock-Homburg, 2008. "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, vol. 60(2), pages 124-152, March.
    9. Yamashita, Yuko & 山下, 裕子 & Uehara, Wataru & 上原, 渉 & Fukutomi, Gen & 福冨, 言 & Sasaki, Masato & Fukuchi, Hiroyuki & 福地, 宏之, 2012. "Dynamism Inside The Mo Box: The Credibility Of Market Information As A Key Factor In Market Orientation," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 46(1), pages 65-79, October.
    10. Castillo Apraiz, Julen & Matey de Antonio, Jesús, 2020. "The mediating role of personnel training between innovation and performance: Evidence from the German pharmaceutical industry," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    11. Jantunen, Ari & Nummela, Niina & Puumalainen, Kaisu & Saarenketo, Sami, 2008. "Strategic orientations of born globals--Do they really matter?," Journal of World Business, Elsevier, vol. 43(2), pages 158-170, March.
    12. Dyogo Felype Neis & Maurício Fernandes Pereira & Emerson Antonio Maccari, 2017. "Strategic Planning Process and Organizational Structure: Impacts, Confluence and Similarities," Brazilian Business Review, Fucape Business School, vol. 14(5), pages 479-492, September.
    13. Micheels, Eric T. & Gow, Hamish R., 2011. "PR - Assessing Market Orientation And Firm Performance Across Value Disciplines In The Illinois Beef Sector (p453-466)," 18th Congress, Methven, New Zealand, 2011 345585, International Farm Management Association.
    14. Arkadiusz Kawa, 2021. "Fulfilment as Logistics Support for E-Tailers: An Empirical Studies," Sustainability, MDPI, vol. 13(11), pages 1-11, May.
    15. Heredia Pérez, Jorge A. & Geldes, Cristian & Kunc, Martin H. & Flores, Alejandro, 2023. "The effect of local institutions on the competitive strategies of exporters. The case of emerging economies in Latin America," Journal of Business Research, Elsevier, vol. 169(C).
    16. Geovana Alves de Lima Fedato & Vanessa Martins Pires & Guilherme Trez, 2017. "The Future of Research in Strategy Implementation in the BRICS Context," Brazilian Business Review, Fucape Business School, vol. 14(3), pages 288-303, May.
    17. Gordian Rättich & Kim Clark & Evi Hartmann, 2011. "Performance measurement and antecedents of early internationalizing firms: A systematic assessment," Working Papers 0031, College of Business, University of Texas at San Antonio.
    18. Hagen, Birgit & Zucchella, Antonella & Cerchiello, Paola & De Giovanni, Nicolò, 2012. "International strategy and performance—Clustering strategic types of SMEs," International Business Review, Elsevier, vol. 21(3), pages 369-382.

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