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An Overview and Analysis of Marketing Ethics

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  • Caner Dincer
  • Banu Dincer

Abstract

In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do. This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the marketing ethics. Marketing ethics should be examined from an individual, organizational, and societal perspective.

Suggested Citation

  • Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:11:p:151-158
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    References listed on IDEAS

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    Cited by:

    1. Dhruba Jyoti Sen, 2021. "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 13-21.

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