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Generic business strategies, organizational context and performance: An empirical investigation

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  • Roderick E. White

Abstract

Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.

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  • Roderick E. White, 1986. "Generic business strategies, organizational context and performance: An empirical investigation," Strategic Management Journal, Wiley Blackwell, vol. 7(3), pages 217-231, May.
    • Handle: RePEc:bla:stratm:v:7:y:1986:i:3:p:217-231
    DOI: 10.1002/smj.4250070304
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