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The effect of strategic complexity on marketing strategy and organizational performance

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  • Neill, Stern
  • Rose, Gregory M.

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  • Neill, Stern & Rose, Gregory M., 2006. "The effect of strategic complexity on marketing strategy and organizational performance," Journal of Business Research, Elsevier, vol. 59(1), pages 1-10, January.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:1:p:1-10
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    References listed on IDEAS

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    1. Charles R. Schwenk, 1988. "The Cognitive Perspective On Strategic Decision Making," Journal of Management Studies, Wiley Blackwell, vol. 25(1), pages 41-55, January.
    2. Pamela S. Barr, 1998. "Adapting to Unfamiliar Environmental Events: A Look at the Evolution of Interpretation and Its Role in Strategic Change," Organization Science, INFORMS, vol. 9(6), pages 644-669, December.
    3. Max Boisot & John Child, 1999. "Organizations as Adaptive Systems in Complex Environments: The Case of China," Organization Science, INFORMS, vol. 10(3), pages 237-252, June.
    4. John L Naman & Dennis P. Slevin, 1993. "Entrepreneurship and the concept of fit: A model and empirical tests," Strategic Management Journal, Wiley Blackwell, vol. 14(2), pages 137-153, February.
    5. Gordon E. Greenley & Gordon R. Foxall, 1997. "Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance," Journal of Management Studies, Wiley Blackwell, vol. 34(2), pages 259-284, March.
    6. C. K. Prahalad & Richard A. Bettis, 1986. "The dominant logic: A new linkage between diversity and performance," Strategic Management Journal, Wiley Blackwell, vol. 7(6), pages 485-501, November.
    7. Marjorie A. Lyles & Charles R. Schwenk, 1992. "Top Management, Strategy And Organizational Knowledge Structures," Journal of Management Studies, Wiley Blackwell, vol. 29(2), pages 155-174, March.
    8. George P. Huber, 1991. "Organizational Learning: The Contributing Processes and the Literatures," Organization Science, INFORMS, vol. 2(1), pages 88-115, February.
    9. James P. Walsh, 1995. "Managerial and Organizational Cognition: Notes from a Trip Down Memory Lane," Organization Science, INFORMS, vol. 6(3), pages 280-321, June.
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    Cited by:

    1. Neill, Stern & York, Jonathan L., 2012. "The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth," Journal of Business Research, Elsevier, vol. 65(7), pages 1003-1009.
    2. Roy, Subroto & Sivakumar, K., 2010. "Innovation generation in upstream and downstream business relationships," Journal of Business Research, Elsevier, vol. 63(12), pages 1356-1363, December.
    3. Christina Catur Widayati & Sri Vandayuli Riorini, 2018. "Budget Hotel Performance Based on Customers’ Perspective and Competitive Strategy," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 241-252.
    4. Cheng, Shu-Ling & Chang, Hae-Ching, 2010. "Cognitive complexity implications for research on sustainable competitive advantage," Journal of Business Research, Elsevier, vol. 63(1), pages 67-70, January.
    5. Seriki, Olalekan K. & Nath, Pravin & Ingene, Charles A. & Evans, Kenneth R., 2020. "How complexity impacts salesperson counterproductive behavior: The mediating role of moral disengagement," Journal of Business Research, Elsevier, vol. 107(C), pages 324-335.
    6. Houghton, Susan M. & Smith, Anne D. & Hood, Jacqueline N., 2009. "The influence of social capital on strategic choice: An examination of the effects of external and internal network relationships on strategic complexity," Journal of Business Research, Elsevier, vol. 62(12), pages 1255-1261, December.
    7. Linan Lei & Xiaobo Wu & Yanan Fu, 2019. "Effects of Sustainability and Technology Orientations on Firm Growth: Evidence from Chinese Manufacturing," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
    8. Ryani Dhyan Parashakti, 2018. "Motivation of Work and Organizational Culture on Employees’ Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 253-264.

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