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Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets

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  • Roberts, John H.
  • Morrison, Pamela D.

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  • Roberts, John H. & Morrison, Pamela D., 2002. "Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets," Journal of Business Research, Elsevier, vol. 55(8), pages 679-686, August.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:8:p:679-686
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    References listed on IDEAS

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    1. Morrison, Pamela D. & Roberts, John H., 1998. "Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation," Journal of Business Research, Elsevier, vol. 41(3), pages 223-229, March.
    2. Wilton, Peter C & Pessemier, Edgar A, 1981. "Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 162-171, September.
    3. John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
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