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Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends

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  • Oppewal, Harmen
  • Louviere, Jordan J.
  • Timmermans, Harry J. P.

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  • Oppewal, Harmen & Louviere, Jordan J. & Timmermans, Harry J. P., 2000. "Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends," Journal of Business Research, Elsevier, vol. 50(3), pages 245-257, December.
    • Handle: RePEc:eee:jbrese:v:50:y:2000:i:3:p:245-257
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    1. Myron Gable & Martin T. Topol, 1987. "Planning Practices of Small-Scale Retailers," Entrepreneurship Theory and Practice, , vol. 12(2), pages 19-32, October.
    2. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    3. E J Miller & S R Lerman, 1979. "A Model of Retail Location, Scale, and Intensity," Environment and Planning A, , vol. 11(2), pages 177-192, February.
    4. Harry Timmermans, 1986. "Locational Choice Behaviour of Entrepreneurs: An Experimental Analysis," Urban Studies, Urban Studies Journal Limited, vol. 23(3), pages 231-240, June.
    5. E J Miller & S R Lerman, 1981. "Disaggregate Modelling and Decisions of Retail Firms: A Case Study of Clothing Retailers," Environment and Planning A, , vol. 13(6), pages 729-746, June.
    6. Paul R. Messinger & Chakravarthi Narasimhan, 1995. "Has Power Shifted in the Grocery Channel?," Marketing Science, INFORMS, vol. 14(2), pages 189-223.
    7. Pamela Hammers Specht, 1987. "Information Sources Used for Strategic Planning Decisions in Small Firms," Entrepreneurship Theory and Practice, , vol. 11(4), pages 21-36, April.
    8. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    9. Marcel Corstjens & Peter Doyle, 1989. "Evaluating Alternative Retail Repositioning Strategies," Marketing Science, INFORMS, vol. 8(2), pages 170-180.
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    Cited by:

    1. van Rijnsoever, Frank J. & Kempkes, Sander N. & Chappin, Maryse M.H., 2017. "Seduced into collaboration: A resource-based choice experiment to explain make, buy or ally strategies of SMEs," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 284-297.
    2. Alexander, Andrew & Teller, Christoph & Roggeveen, Anne L., 2016. "The boundary spanning of managers within service networks," Journal of Business Research, Elsevier, vol. 69(12), pages 6031-6039.
    3. Ronny Baierl, 2018. "Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis," SAGE Open, , vol. 8(2), pages 21582440187, May.
    4. Runyan, Rodney C. & Droge, Cornelia, 2008. "A categorization of small retailer research streams: What does it portend for future research?," Journal of Retailing, Elsevier, vol. 84(1), pages 77-94.
    5. Ingrid Janssen & Aloys Borgers & Harry Timmermans, 2014. "Stakeholders' Preferences and Adaptive Behaviour in Retail-Location Choice Decisions," Environment and Planning B, , vol. 41(2), pages 307-322, April.

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