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Locational Choice Behaviour of Entrepreneurs: An Experimental Analysis

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  • Harry Timmermans

    (Department of Architecture, University of Technology, Eindhoven, The Netherlands)

Abstract

So far only a few studies have investigated the actual locational decision-making process of retailers. The purpose of the present article is to fill this gap. A decompositional multi-attribute preference model is used to study retailers' locational preferences under experimental conditions. It is found that accessibility, the size of a shopping centre and the presence of magnet stores are the most important factors influencing retailers' locational preferences. The study also suggests the potential of the experimental method in studying locational preferences. The experimental task was easy to implement and retailers were able to provide consistent preference judgements.

Suggested Citation

  • Harry Timmermans, 1986. "Locational Choice Behaviour of Entrepreneurs: An Experimental Analysis," Urban Studies, Urban Studies Journal Limited, vol. 23(3), pages 231-240, June.
    • Handle: RePEc:sae:urbstu:v:23:y:1986:i:3:p:231-240
    DOI: 10.1080/00420988620080261
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    References listed on IDEAS

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    1. White, Lawrence J., 1975. "The spatial distribution of retail firms in an urban setting," Regional Science and Urban Economics, Elsevier, vol. 5(3), pages 325-333, August.
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    Cited by:

    1. Oppewal, Harmen & Louviere, Jordan J. & Timmermans, Harry J. P., 2000. "Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends," Journal of Business Research, Elsevier, vol. 50(3), pages 245-257, December.

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