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Modeling, categorization, elimination, and consideration for new product forecasting of consumer durables

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  • Urban, Glen L.
  • Hulland, John S.
  • Weinberg, Bruce.

Abstract

Includes bibliographical references (p. 31-32).

Suggested Citation

  • Urban, Glen L. & Hulland, John S. & Weinberg, Bruce., 1990. "Modeling, categorization, elimination, and consideration for new product forecasting of consumer durables," Working papers 3206-90., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2322
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    File URL: http://hdl.handle.net/1721.1/2322
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    References listed on IDEAS

    as
    1. Glen L. Urban, 1970. "Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products," Operations Research, INFORMS, vol. 18(5), pages 805-854, October.
    2. Lussier, Denis A & Olshavsky, Richard W, 1979. "Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 154-165, Se.
    3. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    4. Sujan, Mita, 1985. "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 31-46, June.
    5. John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
    6. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    7. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    8. Glen L. Urban & Philip L. Johnson & John R. Hauser, 1984. "Testing Competitive Market Structures," Marketing Science, INFORMS, vol. 3(2), pages 83-112.
    9. Hauser, John R & Wernerfelt, Birger, 1990. "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 393-408, March.
    10. Lewis G. Pringle & R. Dale Wilson & Edward I. Brody, 1982. "News: A Decision-Oriented Model for New Product Analysis and Forecasting," Marketing Science, INFORMS, vol. 1(1), pages 1-29.
    11. Glen L. Urban & John R. Hauser & John H. Roberts, 1990. "Prelaunch Forecasting of New Automobiles," Management Science, INFORMS, vol. 36(4), pages 401-421, April.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    HD28 .M414 no.3206-; 90;

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