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Representation of Numerical and Verbal Product Information in Consumer Memory

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  • Childers, Terry L.
  • Viswanathan, Madhubalan

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  • Childers, Terry L. & Viswanathan, Madhubalan, 2000. "Representation of Numerical and Verbal Product Information in Consumer Memory," Journal of Business Research, Elsevier, vol. 47(2), pages 109-120, February.
    • Handle: RePEc:eee:jbrese:v:47:y:2000:i:2:p:109-120
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    References listed on IDEAS

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    1. Yalch, Richard F & Elmore-Yalch, Rebecca, 1984. "The Effect of Numbers on the Route to Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 522-527, June.
    2. Scammon, Debra L, 1977. ""Information Load" and Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(3), pages 148-155, December.
    3. Biehal, Gabriel & Chakravarti, Dipankar, 1983. "Information Accessibility as a Moderator of Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 1-14, June.
    4. Dickson, Peter R, 1982. "The Impact of Enriching Case and Statistical Information on Consumer Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(4), pages 398-406, March.
    5. Zeithaml, Valarie A, 1982. "Consumer Response to In-Store Price Information Environments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(4), pages 357-369, March.
    6. Michael Haas, 1978. "A Response," Journal of Conflict Resolution, Peace Science Society (International), vol. 22(1), pages 163-164, March.
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    Cited by:

    1. Ruth, Julie A. & York, Anne, 2004. "Framing information to enhance corporate reputation: The impact of message source, information type, and reference point," Journal of Business Research, Elsevier, vol. 57(1), pages 14-20, January.
    2. Ye, Jun & Zhou, Kun & Chen, Rui, 2021. "Numerical or verbal Information: The effect of comparative information in social comparison on prosocial behavior," Journal of Business Research, Elsevier, vol. 124(C), pages 198-211.
    3. Severin Weiler & Christian Matt & Thomas Hess, 2022. "Immunizing with information – Inoculation messages against conversational agents’ response failures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 239-258, March.
    4. Chatterjee, Subimal & Malshe, Ashwin Vinod & Heath, Timothy B., 2010. "The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus," Journal of Business Research, Elsevier, vol. 63(12), pages 1290-1294, December.
    5. Scharfen, Jana & Peters, Judith Marie & Holling, Heinz, 2018. "Retest effects in cognitive ability tests: A meta-analysis," Intelligence, Elsevier, vol. 67(C), pages 44-66.

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