Loss aversion in post-sale purchases of two close substitutes
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DOI: 10.1016/j.econlet.2022.110752
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More about this item
Keywords
Loss aversion; Post-sale purchases; Close substitutes;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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