IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v172y2024ics014829632300797x.html
   My bibliography  Save this article

Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective

Author

Listed:
  • Zhou, Fei
  • Zhang, Na
  • Mou, Jian
  • Zhang, Qin

Abstract

This study examined the antecedents and formation processes of virtual corporate social responsibility (CSR) co-creation. Based on “cognitive appraisal theory,” the authors explored why and how mental simulation affects user intention to engage in virtual CSR co-creation. Data collected across four experiments show that mental simulation can motivate users to engage in virtual CSR co-creation and that process simulation is better than outcome simulation in improving user intention to engage in virtual CSR co-creation through the mediating effect of perceived task significance. With a closer goal distance, process simulation has a more powerful influence on perceived task significance and user engagement. Outcome simulation in close friend relationships has a stronger influence on perceived task significance and user engagement in virtual CSR co-creation. This study provides a new theoretical justification for improving virtual CSR initiatives and identifies the boundary conditions for user engagement in virtual CSR co-creation.

Suggested Citation

  • Zhou, Fei & Zhang, Na & Mou, Jian & Zhang, Qin, 2024. "Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective," Journal of Business Research, Elsevier, vol. 172(C).
  • Handle: RePEc:eee:jbrese:v:172:y:2024:i:c:s014829632300797x
    DOI: 10.1016/j.jbusres.2023.114438
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S014829632300797X
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jbusres.2023.114438?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
    2. Daniela Ilieva-Koleva & Julia Dobreva, 2021. "Social Entrepreneurship as a Form of Social Responsibility in Bulgaria," International Journal of Operations Management, Inovatus Services Ltd., vol. 1(3), pages 25-31, April.
    3. Cheng-Wen Sun & Bojan Obrenovic & Hai-Ting Li, 2022. "Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
    4. Edenis Cesar de Oliveira & Nilton Cezar Carraro, 2021. "Corporate Social Responsibility: Study in Companies in the State of Sao Paulo," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 7(3), pages 46-57, March.
    5. Werther, William Jr. & Chandler, David, 2005. "Strategic corporate social responsibility as global brand insurance," Business Horizons, Elsevier, vol. 48(4), pages 317-324.
    6. Mantovani, Danielle & de Andrade, Lucas Magalhães & Negrão, Angela, 2017. "How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 156-163.
    7. Zhou, Fei & Lin, Youhai & Mou, Jian & Cohen, Jason & Chen, Sihua, 2023. "Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    8. Isabell Lenz & Hauke A. Wetzel & Maik Hammerschmidt, 2017. "Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 677-697, September.
    9. Tuck Siong Chung & Michel Wedel & Roland T. Rust, 2016. "Adaptive personalization using social networks," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 66-87, January.
    10. Okazaki, Shintaro & Plangger, Kirk & West, Douglas & Menéndez, Héctor D., 2020. "Exploring digital corporate social responsibility communications on Twitter," Journal of Business Research, Elsevier, vol. 117(C), pages 675-682.
    11. Jenni Sipilä & Sascha Alavi & Laura Marie Edinger-Schons & Sabrina Dörfer & Christian Schmitz, 2021. "Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 280-303, March.
    12. Abhi Bhattacharya & Valerie Good & Hanieh Sardashti & John Peloza, 2021. "Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)," Journal of Business Ethics, Springer, vol. 171(2), pages 317-336, June.
    13. Jung, Hyukjin & Bae, Joonheui & Kim, Hanku, 2022. "The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression," Journal of Business Research, Elsevier, vol. 146(C), pages 146-154.
    14. Huang, Szu-chi & Aaker, Jennifer, 2019. "It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment," Research Papers 3783, Stanford University, Graduate School of Business.
    15. Oriol Iglesias & Stefan Markovic & Mehdi Bagherzadeh & Jatinder Jit Singh, 2020. "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty," Journal of Business Ethics, Springer, vol. 163(1), pages 151-166, April.
    16. Chu, Shu-Chuan & Chen, Hsuan-Ting & Gan, Chen, 2020. "Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 260-271.
    17. Ying Zhang & Szu-Chi Huang, 2010. "How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(4), pages 641-654, December.
    18. Lee, Sun Young & Kim, Yeuseung & Kim, Young, 2021. "Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification," Journal of Business Research, Elsevier, vol. 134(C), pages 507-517.
    19. Zhou, Fei & Lin, Youhai & Mou, Jian, 2023. "Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance," Technology in Society, Elsevier, vol. 73(C).
    20. Ezlika M. Ghazali & Bang Nguyen & Dilip S. Mutum & Su-Fei Yap, 2019. "Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups," Sustainability, MDPI, vol. 11(12), pages 1-28, June.
    21. Rose, Stefan & Wentzel, Daniel & Hopp, Christian & Kaminski, Jermain, 2021. "Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 36(6).
    22. Yung-Ming Shiu & Shou-Lin Yang, 2017. "Does engagement in corporate social responsibility provide strategic insurance-like effects?," Strategic Management Journal, Wiley Blackwell, vol. 38(2), pages 455-470, February.
    23. Jasmine Tata & Sameer Prasad, 2015. "CSR Communication: An Impression Management Perspective," Journal of Business Ethics, Springer, vol. 132(4), pages 765-778, December.
    24. Ran Kivetz & Oleg Urminsky & Yuhuang Zheng, 2006. "The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention," Natural Field Experiments 00658, The Field Experiments Website.
    25. Emanuela Jurietti & Andreina Mandelli & Morana Fudurić, 2017. "How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 357-367, September.
    26. Hasan Demirci, 2015. "The Examination Of The Relations Of Personal Resources, Task Significance, Trust In Supervisor And Person-Job Fit With Perceived Work Engagement: A Research Study In A Sample Of Employees Working In L," Eurasian Academy Of Sciences Social Sciences Journal, Eurasian Academy Of Sciences, vol. 5(5), pages 35-57, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cao, Peng & Sial, Muhammad Safdar & Ã lvarez-Otero, Susana & Brugni, Talles Vianna & Comite, Ubaldo, 2024. "Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. Lee, Sun Young & Kim, Yeuseung & Kim, Young, 2021. "Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification," Journal of Business Research, Elsevier, vol. 134(C), pages 507-517.
    3. Peter Ansu-Mensah & Emmanuel Opoku Marfo & Lyon Salia Awuah & Kwame Oduro Amoako, 2021. "Corporate social responsibility and stakeholder engagement in Ghana’s mining sector: a case study of Newmont Ahafo mines," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-22, December.
    4. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    5. Gu, Leilei & Liu, Zhongyang & Xu, Danyang, 2023. "The risk-mitigating role of corporate social responsibility in Chinese listed heavy-polluting companies: An extreme event experience perspective," Energy Economics, Elsevier, vol. 125(C).
    6. Mobin Fatma & Imran Khan, 2023. "An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector," Sustainability, MDPI, vol. 15(10), pages 1-11, May.
    7. Cheng-Wen Sun & Bojan Obrenovic & Hai-Ting Li, 2022. "Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
    8. Smirti Kutaula & Alvina Gillani & Diana Gregory-Smith & Boris Bartikowski, 2024. "Ethical Consumerism in Emerging Markets: Opportunities and Challenges," Journal of Business Ethics, Springer, vol. 191(4), pages 651-673, May.
    9. Tehreem Fatima & Kamal Badar & Muhammad Waqas & Arslan Ayub & Muhammad Haris, 2023. "CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
    10. Park, Sohyeon & Kim, Kacy & Park, Seolwoo & Choi, Yung Kyun & Yoon, Sukki, 2023. "Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitments," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    11. Jiwon Yang & Jay Hyuk Rhee, 2020. "CSR disclosure against boycotts: evidence from Korea," Asian Business & Management, Palgrave Macmillan, vol. 19(3), pages 311-343, July.
    12. Li, Wen & Peng, Qing, 2023. "Digital courts and corporate investment in sustainability: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 88(C).
    13. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    14. Yan Zhang & Leilei Gao, 2016. "Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 230-245.
    15. Maretno A. Harjoto & Andreas G. F. Hoepner & Marcus A. Nilsson, 2022. "Bondholders’ returns and stakeholders’ interests," Review of Quantitative Finance and Accounting, Springer, vol. 59(4), pages 1271-1301, November.
    16. Paulo B. Goes & Chenhui Guo & Mingfeng Lin, 2016. "Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange," Information Systems Research, INFORMS, vol. 27(3), pages 497-516, September.
    17. Hofacker, Charles F. & de Ruyter, Ko & Lurie, Nicholas H. & Manchanda, Puneet & Donaldson, Jeff, 2016. "Gamification and Mobile Marketing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 25-36.
    18. Scott G Wallace & Jordan Etkin & Johar GitaEditor & Rajesh BagchiAssociate Editor, 2018. "How Goal Specificity Shapes Motivation: A Reference Points Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1033-1051.
    19. Bonnie Simpson & Jennifer L. Robertson & Katherine White, 2020. "How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal," Journal of Business Ethics, Springer, vol. 166(2), pages 331-350, October.
    20. Jin, Liyin & Xu, Qian & Wang, Yajin & Zhang, Ying, 2021. "The divergent impact of reward magnitude on goal eagerness and effort investment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 167(C), pages 101-113.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:172:y:2024:i:c:s014829632300797x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.