IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v73y2023ics0160791x23000337.html
   My bibliography  Save this article

Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance

Author

Listed:
  • Zhou, Fei
  • Lin, Youhai
  • Mou, Jian

Abstract

With the explosive growth in gamified mobile apps, many enterprises are using virtual corporate-social-responsibility (CSR) cocreation activities to strengthen consumer-brand interactions. However, research on the mechanism by which gamification affordance is imputed into virtual CSR cocreation to improve users' pro-environmental behavior is still lacking. Based on the “affordance-psychological outcomes-behavior outcomes” framework, this study explores the influence mechanism of gamification affordance on users' pro-environmental behavior in virtual CSR cocreation from the perspective of users' passion. Collecting 232 samples through two waves, this study reveals that all gamification affordances (reward, achievement, competition and playfulness) can predict users’ pro-environmental behavior. Second, harmonious passion mediates the effects of holistic gamification affordance and obsessive passion mediates the effects of achievement and playfulness affordance on users' pro-environmental behavior. This study can therefore promote user participation in CSR cocreation and foster the implementation of pro-environmental behavior through gamification affordance in practice.

Suggested Citation

  • Zhou, Fei & Lin, Youhai & Mou, Jian, 2023. "Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance," Technology in Society, Elsevier, vol. 73(C).
  • Handle: RePEc:eee:teinso:v:73:y:2023:i:c:s0160791x23000337
    DOI: 10.1016/j.techsoc.2023.102228
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X23000337
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.techsoc.2023.102228?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xinyuan Lu & Fangfang Ren & Xuelin Wang & Hua Meng, 2024. "How Gamified Interactions Drive Users’ Green Value Co-Creation Behaviors: An Empirical Study from China," Sustainability, MDPI, vol. 16(9), pages 1-21, April.
    2. Zhou, Fei & Zhang, Na & Mou, Jian & Zhang, Qin, 2024. "Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective," Journal of Business Research, Elsevier, vol. 172(C).
    3. Tsai, Pei-Hsuan, 2024. "Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:73:y:2023:i:c:s0160791x23000337. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.