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Strategic corporate social responsibility as global brand insurance

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  • Werther, William Jr.
  • Chandler, David

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  • Werther, William Jr. & Chandler, David, 2005. "Strategic corporate social responsibility as global brand insurance," Business Horizons, Elsevier, vol. 48(4), pages 317-324.
    • Handle: RePEc:eee:bushor:v:48:y:2005:i:4:p:317-324
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    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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