IDEAS home Printed from https://ideas.repec.org/a/taf/edecon/v17y2009i1p95-122.html
   My bibliography  Save this article

Using classification trees to predict alumni giving for higher education

Author

Listed:
  • David Weerts
  • Justin Ronca

Abstract

As the relative level of public support for higher education declines, colleges and universities aim to maximize alumni-giving to keep their programs competitive. Anchored in a utility maximization framework, this study employs the classification and regression tree methodology to examine characteristics of alumni donors and non-donors at a research-extensive university in the United States. The study suggests that levels of giving relates to household income, religious background, degree and venue in which the alum keeps in touch with the campus, alumni beliefs about institutional needs, and the number of institutions competing for alumni gift dollars. Implications for future research and practice are discussed.

Suggested Citation

  • David Weerts & Justin Ronca, 2009. "Using classification trees to predict alumni giving for higher education," Education Economics, Taylor & Francis Journals, vol. 17(1), pages 95-122.
    • Handle: RePEc:taf:edecon:v:17:y:2009:i:1:p:95-122
    DOI: 10.1080/09645290801976985
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/10.1080/09645290801976985
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09645290801976985?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. James H. McAlexander & Harold F. Koenig & Beth DuFault, 2014. "Advancement in higher education: the role of marketing in building philanthropic giving," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(2), pages 243-256, December.
    2. Roderick Graham & Danielle Taana Smith, 2011. "Internet as Digital Practice: Examining Differences in African American Internet Usage," Future Internet, MDPI, vol. 3(3), pages 1-19, July.
    3. Bao, Jingyuan & Durango-Cohen, Elizabeth J. & Levontin, Liat & Durango-Cohen, Pablo L., 2022. "Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model," Journal of Business Research, Elsevier, vol. 151(C), pages 489-503.
    4. Donald G. Gardner & Jon L. Pierce, 2022. "The Psychology of Financial Giving: Values Congruence and Normative Organizational Commitment as Predictors of Alumni Monetary Donations to Higher Education," Societies, MDPI, vol. 12(4), pages 1-13, August.
    5. Aftab Dean & John Graeme McLean, 2023. "Adopting Measures to Increase Alumni Donations at Prestigious Universities," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(12), pages 1-27, February.
    6. Durango-Cohen, Elizabeth J. & Torres, Ramón L. & Durango-Cohen, Pablo L., 2013. "Donor Segmentation: When Summary Statistics Don't Tell the Whole Story," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 172-184.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:edecon:v:17:y:2009:i:1:p:95-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CEDE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.