IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v149y2022icp748-759.html
   My bibliography  Save this article

The paradox of using public social media for work: The influence of after-hours work communication on employee outcomes

Author

Listed:
  • April Yue, Cen

Abstract

This study examined employees’ after-hours work-related social media communication through the lens of their consumption, contribution, creation, and conversation, and it explored in great depth the paradoxes inherent in how employees use public social media for professional purposes outside of normal working hours. Specifically, this study investigated the effect of work-related social media use (WRSMU) outside regular work hours on various employee outcomes. An online survey was conducted with 815 employees in the U.S. The findings revealed two opposing mechanisms through which after-hours WRSMU affected employees’ work engagement. On the one hand, WRSMU was positively related to organizational identification, which in turn positively affected work engagement. On the other hand, after-hours WRSMU also led to more work-family conflict, which in turn decreased work engagement.

Suggested Citation

  • April Yue, Cen, 2022. "The paradox of using public social media for work: The influence of after-hours work communication on employee outcomes," Journal of Business Research, Elsevier, vol. 149(C), pages 748-759.
  • Handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:748-759
    DOI: 10.1016/j.jbusres.2022.05.079
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296322005252
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jbusres.2022.05.079?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Simon, Françoise & Tossan, Vesselina, 2018. "Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media," Journal of Business Research, Elsevier, vol. 85(C), pages 175-184.
    2. Orhan, Mehmet A. & Castellano, Sylvaine & Khelladi, Insaf & Marinelli, Luca & Monge, Filippo, 2021. "Technology distraction at work. Impacts on self-regulation and work engagement," Journal of Business Research, Elsevier, vol. 126(C), pages 341-349.
    3. Françoise Simon & Vesselina Tossan, 2018. "Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media," Post-Print hal-01867273, HAL.
    4. Batia M. Wiesenfeld & Sumita Raghuram & Raghu Garud, 1999. "Communication Patterns as Determinants of Organizational Identification in a Virtual Organization," Organization Science, INFORMS, vol. 10(6), pages 777-790, December.
    5. van Zoonen, Ward & Verhoeven, Joost W.M. & Vliegenthart, Rens, 2017. "Understanding the consequences of public social media use for work," European Management Journal, Elsevier, vol. 35(5), pages 595-605.
    6. Hongwei He & Weichun Zhu & Xiaoming Zheng, 2014. "Procedural Justice and Employee Engagement: Roles of Organizational Identification and Moral Identity Centrality," Journal of Business Ethics, Springer, vol. 122(4), pages 681-695, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rong Zhou & Zhilin Luo & Shunbin Zhong & Xinhua Zhang & Yihui Liu, 2022. "The Impact of Social Media on Employee Mental Health and Behavior Based on the Context of Intelligence-Driven Digital Data," IJERPH, MDPI, vol. 19(24), pages 1-20, December.
    2. Xizi Wang & Guangwei Hu & Yuanyuan Shu & Wenfeng Si, 2024. "Determining the Equilibrium Point between Efficiency and Well-Being in Enterprise Social Media Usage: A Hybrid Approach Using Response Surfaces and Optimization Methods," Sustainability, MDPI, vol. 16(17), pages 1-21, August.
    3. Fengmei Ren & Yuerong Zhou & Zhigang Song, 2024. "After-Hours Work Challenges and Employee Creativity: A Moderated Mediation Model," Sustainability, MDPI, vol. 16(17), pages 1-15, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Suomi, Kati & Luonila, Mervi & Tähtinen, Jaana, 2020. "Ironic festival brand co-creation," Journal of Business Research, Elsevier, vol. 106(C), pages 211-220.
    2. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    3. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    4. Jacob, Isaac & Khanna, Monica & Rai, Krupa A., 2020. "Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption," Journal of Business Research, Elsevier, vol. 116(C), pages 597-607.
    5. Flecha-Ortíz, José & Santos-Corrada, María & Dones-González, Virgin & López-González, Evelyn & Vega, Alberto, 2021. "Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation," Journal of Business Research, Elsevier, vol. 125(C), pages 798-805.
    6. Nguyen, Phan Dinh & Tran, Lobel Trong Thuy & Baker, John, 2021. "Driving university brand value through social media," Technology in Society, Elsevier, vol. 65(C).
    7. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
    8. S. Ananda & Raghavendra Prasanna Kumar & Dharmendra Singh, 2023. "A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 570-584, September.
    9. Moorlock, Emily & Dekel-Dachs, Ofer & Stokes, Peter & Larsen, Gretchen, 2023. "Constructing Consumer-Masstige brand relationships in a volatile social reality," Journal of Business Research, Elsevier, vol. 155(PA).
    10. Vo Nga Thi & Chovancová Miloslava & Tri Ho Thanh, 2019. "A major boost to the website performance of up-scale hotels in Vietnam," Management & Marketing, Sciendo, vol. 14(1), pages 14-30, March.
    11. Taylor, Alex & Carlson, Jamie & Liao, Yi-Chuan & Rahman, Mohammad M., 2023. "Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective," Journal of Business Research, Elsevier, vol. 154(C).
    12. Dabbous, Amal & Barakat, Karine Aoun, 2020. "Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    13. Oliveira, João S. & Ifie, Kemefasu & Sykora, Martin & Tsougkou, Eleni & Castro, Vitor & Elayan, Suzanne, 2022. "The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing," Journal of Business Research, Elsevier, vol. 140(C), pages 49-61.
    14. Eun-Ho Kim & Dongho Yoo & Sun-Jae Doh, 2021. "Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 254-271, May.
    15. Muhammad Naeem & Wilson Ozuem, 2021. "Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 510-525, September.
    16. Duc Hoang & Sofia Kousi & Luis F. Martinez, 2023. "Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry," Electronic Commerce Research, Springer, vol. 23(3), pages 1401-1428, September.
    17. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
    18. Haichuan Zhao, 2019. "Information Quality or Entities’ Interactivity? Understanding the Determinants of Social Network-Based Brand Community Participation," Future Internet, MDPI, vol. 11(4), pages 1-15, April.
    19. Mohammad Al Khasawneh & Abdel-Aziz Ahmad Sharabati & Shafig Al-Haddad & Rania Al-Daher & Sarah Hammouri & Sima Shaqman, 2023. "Consumer’s Attitude towards Display Google Ads," Future Internet, MDPI, vol. 15(4), pages 1-19, April.
    20. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:748-759. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.