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Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

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  • Chopdar, Prasanta Kr
  • Paul, Justin
  • Korfiatis, Nikolaos
  • Lytras, Miltiadis D.

Abstract

Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.

Suggested Citation

  • Chopdar, Prasanta Kr & Paul, Justin & Korfiatis, Nikolaos & Lytras, Miltiadis D., 2022. "Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers," Journal of Business Research, Elsevier, vol. 140(C), pages 657-669.
    • Handle: RePEc:eee:jbrese:v:140:y:2022:i:c:p:657-669
    DOI: 10.1016/j.jbusres.2021.11.031
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    5. Blasco-Arcas, Lorena & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2023. "Leveraging user behavior and data science technologies for management: An overview," Journal of Business Research, Elsevier, vol. 154(C).
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    8. Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024. "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 122-131, July.
    9. Ying Wang & Jialing Pan & Yizhi Xu & Jianli Luo & Yongjiao Wu, 2022. "The Determinants of Impulsive Buying Behavior in Electronic Commerce," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
    10. Sharma, Rohit & Jain, Geetika & Paul, Justin, 2023. "Does the world need to change its vaccine distribution strategy for COVID-19?," Technovation, Elsevier, vol. 126(C).
    11. Enughwure, Akpofure A. & Lelli, Francesco, 2022. "On Developing Human Centric Digital Twins in Industry 4.0 and Beyond," Other publications TiSEM 5c4e4c03-9d17-414a-9900-d, Tilburg University, School of Economics and Management.
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