Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)
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DOI: 10.1016/j.jretconser.2022.103033
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Keywords
Fitness apps; SOBC; IRT; Openness to change; Health consciousness; Visibility; Purchase behaviour; Attitude;All these keywords.
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