IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v19y2019i1p29-56.html
   My bibliography  Save this article

Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: a mediation model

Author

Listed:
  • Prasanta Kr. Chopdar
  • V.J. Sivakumar

Abstract

The unified theory of acceptance and use of technology 2 (UTAUT2) is applied and extended to explore the adoption and use of mobile shopping apps in India. This study adds impulsiveness construct to the original model. The data gathered from 328 respondents were evaluated using the partial least square structural equation modelling (PLS-SEM) method. All construct (i.e., performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, habit and impulsiveness), except for social influence and price value were found to significantly relate to behavioural intention to use mobile shopping applications. Behavioural intention, habit and impulsiveness were found to significantly influence use behaviour of mobile shopping apps, except for facilitating conditions. Moreover, significant mediating influences were reported in the study. The findings of the study provide valuable insights and suggestions for mobile marketers and developers of shopping apps to enable their increased adoption and use. Further, the mediating roles of performance expectancy, effort expectancy and habit have been explored in the model.

Suggested Citation

  • Prasanta Kr. Chopdar & V.J. Sivakumar, 2019. "Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: a mediation model," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 19(1), pages 29-56.
  • Handle: RePEc:ids:ijbire:v:19:y:2019:i:1:p:29-56
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=99754
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Umair Akram & Melinda Timea Fülöp & Adriana Tiron-Tudor & Dan Ioan Topor & Sorinel Căpușneanu, 2021. "Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry," IJERPH, MDPI, vol. 18(14), pages 1-21, July.
    2. Ajimon George & Prajod Sunny, 2023. "Why do people continue using mobile wallets? An empirical analysis amid COVID-19 pandemic," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 807-821, December.
    3. Siyal, Abdul Waheed & Chen, Hongzhuan & Jamal Shah, Syed & Shahzad, Fakhar & Bano, Shaher, 2024. "Customization at a glance: Investigating consumer experiences in mobile commerce applications," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    4. Chopdar, Prasanta Kr & Paul, Justin & Korfiatis, Nikolaos & Lytras, Miltiadis D., 2022. "Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers," Journal of Business Research, Elsevier, vol. 140(C), pages 657-669.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:19:y:2019:i:1:p:29-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.