Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?
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DOI: 10.1016/j.jbusres.2020.09.060
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- Volpert, Johanna & Michel, Géraldine, 2022. "Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands," Journal of Business Research, Elsevier, vol. 153(C), pages 479-493.
- Kumar Mangla, Sachin & Börühan, Gülmüş & Ersoy, Pervin & Kazancoglu, Yigit & Song, Malin, 2021. "Impact of information hiding on circular food supply chains in business-to-business context," Journal of Business Research, Elsevier, vol. 135(C), pages 1-18.
- Pecot, Fabien & Merchant, Altaf, 2022. "Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity," Journal of Business Research, Elsevier, vol. 140(C), pages 533-545.
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- Erdmann, Anett & Mas, José Manuel & de Obesso, Mercedes, 2023. "Disruptive technologies: How to influence price sensitivity triggering consumers’ behavioural beliefs," Journal of Business Research, Elsevier, vol. 158(C).
- D'Souza, Clare, 2022. "Game meats: Consumption values, theory of planned behaviour, and the moderating role of food neophobia/neophiliac behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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Keywords
Brand antiquity; Value perception; Brand age; Brand value;All these keywords.
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