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Quantitative Marketing and Marketing Management
Editor
Listed:
- Adamantios Diamantopoulos(University of Vienna)Wolfgang FritzLutz Hildebrandt
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-8349-3722-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Albert C. Bemmaor & Nicolas Glady & Daniel Hoppe, 2012. "Implementing the Pareto/NBD Model: A User-Friendly Approach," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 1, pages 39-49, Springer.
- Dominic Gastes & Wolfgang Gaul, 2012. "The Consistency Adjustment Problem of AHP Pairwise Comparison Matrices," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 2, pages 51-62, Springer.
- Lutz Hildebrandt & Dirk Temme & Marcel Paulssen, 2012. "Choice Modeling and SEM," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 3, pages 63-80, Springer.
- Christian Homburg & Martin Klarmann & Dirk Totzek, 2012. "Using Multi-Informant Designs to Address Key Informant and Common Method Bias," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 4, pages 81-102, Springer.
- Harald Hruschka, 2012. "Using Artificial Neural Nets for Flexible Aggregate Market Response Modeling," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 5, pages 103-121, Springer.
- Karsten Kieckhäfer & Thomas Volling & Thomas Stefan Spengler, 2012. "Supporting Strategic Product Portfolio Planning by Market Simulation," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 6, pages 123-147, Springer.
- Peter S. H. Leeflang & Alessandro M. Peluso, 2012. "Knowledge Generation in Marketing," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 7, pages 149-170, Springer.
- Thomas Otter & Tetyana Kosyakova, 2012. "Implications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 8, pages 171-190, Springer.
- Ana-Marija Ozimec & Martin Natter & Thomas Reutterer, 2012. "Visual Decision Making Styles and Geographical Information Systems," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 9, pages 191-207, Springer.
- Günter Silberer, 2012. "Analyzing Sequences in Marketing Research," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 10, pages 209-224, Springer.
- Christian Schlereth & Bernd Skiera, 2012. "DISE: Dynamic Intelligent Survey Engine," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 11, pages 225-243, Springer.
- András Bauer & Ariel Mitev, 2012. "The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 1, pages 247-268, Springer.
- Hans Baumgartner, 2012. "Repetitive Purchase Behavior," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 2, pages 269-286, Springer.
- Yasemin Boztuğ & Lutz Hildebrandt & Nadja Silberhorn, 2012. "Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 3, pages 287-302, Springer.
- Wolfgang Fritz & Michael Kempe & Bettina Lorenz, 2012. "Validation of Brand Relationship Types Using Advanced Clustering Methods," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 4, pages 303-324, Springer.
- Christoph Fuchs & Adamantios Diamantopoulos, 2012. "Positioning Bases’ Influence on Product Similarity Perceptions," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 5, pages 325-351, Springer.
- Andrea Gröppel-Klein & Philipp Broeckelmann, 2012. "The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 6, pages 353-377, Springer.
- Daniel Klapper & German Zenetti, 2012. "Combining Micro and Macro Data to Study Retailer Pricing in the Presence of State Dependence," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 7, pages 379-400, Springer.
- Michael Löffler & Reinhold Decker, 2012. "Service Satisfaction With Premium Durables: A Cross-Cultural Investigation," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 8, pages 401-422, Springer.
- Cam Rungie & Gilles Laurent, 2012. "Brand Loyalty vs. Loyalty to Product Attributes," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 9, pages 423-444, Springer.
- Markus Blut & Hartmut H. Holzmüller & Markus Stolper, 2012. "Market Shaping Orientation and Firm Performance," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 1, pages 447-466, Springer.
- Reinhard Grohs & Heribert Reisinger, 2012. "Sponsorship of Televised Sport Events," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 2, pages 467-483, Springer.
- Rajan Nataraajan, 2012. "The Countenance of Marketing: A View From the 21stCentury Ivory Tower," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 3, pages 485-499, Springer.
- Kalyan Raman & Hubert Gatignon, 2012. "Profiting From Uncertainty," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 4, pages 501-515, Springer.
- Henrik Sattler & Oliver Schnittka & Franziska Völckner, 2012. "An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 5, pages 517-530, Springer.
- Thomas Suwelack & Manfred Krafft, 2012. "Effects of Money-Back and Low-Price Guarantees on Consumer Behavior," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 6, pages 531-561, Springer.
- Klaus-Peter Wiedmann & Nadine Hennigs & Steffen Schmidt & Thomas Wüstefeld, 2012. "The Perceived Value of Brand Heritage and Brand Luxury," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 7, pages 563-583, Springer.
- Claus Ebster & Heribert Reisinger, 2012. "Studying Business Administration in Vienna," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 1, pages 587-599, Springer.
- Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt, 2012. "The Marketing Scientist," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 1, pages 603-607, Springer.
- Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt, 2012. "List of Publications," Springer Books, in: Adamantios Diamantopoulos & Wolfgang Fritz & Lutz Hildebrandt (ed.), Quantitative Marketing and Marketing Management, edition 127, chapter 2, pages 609-626, Springer.
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