A marketing research tool for destination marketing organizations' logo design
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DOI: 10.1016/j.jbusres.2016.04.074
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Cited by:
- Wong, Jimmy & Lalwani, Ashok K. & Wang, Jessie J., 2022. "The interactive effect of power and self-construal on consumers’ preferences for brand-logo size," Journal of Business Research, Elsevier, vol. 150(C), pages 279-296.
- Rick T. Wilson, 2018. "Transforming history into heritage: applying corporate heritage to the marketing of places," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 351-369, July.
- Laurent Botti & Sylvain Petit & Linjia Zhang, 2020.
"Strategic decision concerning tourist origins portfolio: A decision process based on the ELECTRE method and applied to French Polynesia,"
Tourism Economics, , vol. 26(5), pages 830-843, August.
- Laurent Botti & Sylvain Petit & Linjia Zhang, 2020. "Strategic decision concerning tourist origins portfolio: A decision process based on the ELECTRE method and applied to French Polynesia," Post-Print hal-02401461, HAL.
- Beata Zatwarnicka-Madura & Dariusz Siemieniako & Ewa Glińska & Yauheniya Sazonenka, 2019. "Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
- Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020. "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 117-126.
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Keywords
Marketing; DMO; Logo; Color; Branding; Caribbean destinations;All these keywords.
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