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Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia

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  • Buaphiban, Thapanat
  • Truong, Dothang

Abstract

The purpose of this paper is to examine how Southeast Asian passengers' attitudes and behaviors affect their buying intention and actual purchase of Low Cost Carrier (LCC) tickets. A research model was developed based on the Theory of Planned Behavior. A survey of 791 passengers was conducted in two major airports in Thailand to test the hypotheses. Results indicated the important role of passengers' attitudes, subjective norms, and perceived behavioral control in LCC passengers' buying behaviors. The paper provides LCCs with useful information about passengers’ attitudes and behaviors toward using LCC services, which will help the carriers form necessary strategies to attract more customers.

Suggested Citation

  • Buaphiban, Thapanat & Truong, Dothang, 2017. "Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 124-133.
    • Handle: RePEc:eee:jaitra:v:59:y:2017:i:c:p:124-133
    DOI: 10.1016/j.jairtraman.2016.12.003
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    References listed on IDEAS

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    Cited by:

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    3. Zhiqiang Hou & Lena Jingen Liang & Bo Meng & HwanSuk Chris Choi, 2021. "The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(22), pages 1-15, November.
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    6. Jing Yu Pan & Dothang Truong, 2021. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 48(4), pages 1587-1612, August.
    7. Irawan, Muhammad Zudhy & Simanjuntak, Nurvita I.M. & Bastarianto, Faza Fawzan & Dwitasari, Reslyana & Herawati,, 2020. "Predicting the impact of Trans Java Toll Roads on demand for intercity air travel in Indonesia," Journal of Air Transport Management, Elsevier, vol. 87(C).
    8. Truong, Dothang & Pan, Jing Yu & Buaphiban, Thapanat, 2020. "Low cost carriers in Southeast Asia: How does ticket price change the way passengers make their airline selection?," Journal of Air Transport Management, Elsevier, vol. 86(C).
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