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Low cost carriers in Southeast Asia: How does ticket price change the way passengers make their airline selection?

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  • Truong, Dothang
  • Pan, Jing Yu
  • Buaphiban, Thapanat

Abstract

The purpose of this paper is to develop an extended Theory of Planned Behavior (TPB) model to examine how Southeast Asian passengers' internal behavioral factors and external stimuli affect their buying intention and actual purchase of Low-Cost Carrier (LCC) tickets. In addition, how ticket price changes the behaviors of those factors in that model is also examined. A survey of 781 passengers was conducted in two major airports in Thailand to test the hypotheses. The results indicate the important role of passengers' attitudes, social norms, and perceived behavioral control in LCC passenger's buying behavior. More importantly, the presence of the ticket price does change how other factors predict the behavioral intention and actual use of LCCs in Southeast Asia.

Suggested Citation

  • Truong, Dothang & Pan, Jing Yu & Buaphiban, Thapanat, 2020. "Low cost carriers in Southeast Asia: How does ticket price change the way passengers make their airline selection?," Journal of Air Transport Management, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:jaitra:v:86:y:2020:i:c:s0969699719304995
    DOI: 10.1016/j.jairtraman.2020.101836
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    2. Shi-Woei Lin & Januardi Januardi, 2023. "Two-period pricing and utilization decisions in a dual-channel service-only supply chain," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(2), pages 605-635, June.

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