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Traveler perceptions and airline choice: A multivariate probit approach

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  • Milioti, Christina P.
  • Karlaftis, Matthew G.
  • Akkogiounoglou, Eleni

Abstract

We investigate the factors that affect passenger decisions regarding airline choice. Three Multivariate Probit (MP) models are developed to analyze data for a sample of 853 respondents. This methodology allows for modeling the simultaneous, yet separate, consideration of airline choice determinants. Fare, safety and reliability, and friendly-and-helpful staff during flight are the most important determinants of airline choice. In-flight entertainment and frequent flyer program are considered to be less important. Results clearly depict differences in the significance of these factors among passengers with different socio-demographic and trip characteristics.

Suggested Citation

  • Milioti, Christina P. & Karlaftis, Matthew G. & Akkogiounoglou, Eleni, 2015. "Traveler perceptions and airline choice: A multivariate probit approach," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 46-52.
    • Handle: RePEc:eee:jaitra:v:49:y:2015:i:c:p:46-52
    DOI: 10.1016/j.jairtraman.2015.08.001
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