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Intentions to adopt ecopreneurship: moderating role of collectivism and altruism

Author

Listed:
  • Farida Saleem

    (University of Lahore, Pakistan)

  • Ahmad Adeel

    (University of Lahore, Pakistan)

  • Rizwan Ali

    (University of Lahore, Pakistan)

  • Shabir Hyder

    (COMSATS University Islamabad, Pakistan)

Abstract

There is need to understand the importance of sustainability of economies by the students especially undergoing business education and look for avenues that provide support to sustainability, in which ecopreneurship is one. The current study examines the intentions to adopt ecopreneurship while extending theory of planned behavior model by including the dual moderating role of collectivism and altruism while taking developing country context as field of analysis. Data were collected from students of two universities located in a rural district and student participants of entrepreneurship training workshop. Results show that ecopreneurship is mainly driven by subjective norms and self-efficacy while attitude towards ecopreneurship become significant in presence of collectivism and altruism not otherwise. Similarly, the dual moderating role of collectivism and altruism has been identified by the significance of three-way interactions for attitude, subjective norms and self-efficacy with collectivism and altruism respectively.

Suggested Citation

  • Farida Saleem & Ahmad Adeel & Rizwan Ali & Shabir Hyder, 2018. "Intentions to adopt ecopreneurship: moderating role of collectivism and altruism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(2), pages 517-537, December.
    • Handle: RePEc:ssi:jouesi:v:6:y:2018:i:2:p:517-537
    DOI: 10.9770/jesi.2018.6.2(4)
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Piyapong Janmaimool, 2017. "Application of Protection Motivation Theory to Investigate Sustainable Waste Management Behaviors," Sustainability, MDPI, vol. 9(7), pages 1-16, June.
    3. James C. Hayton & Gerard George & Shaker A. Zahra, 2002. "National Culture and Entrepreneurship : A Review of Behavioral Research," Entrepreneurship Theory and Practice, , vol. 26(4), pages 33-52, July.
    4. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    5. Nurdan Ozaralli & Nancy K. Rivenburgh, 2016. "Entrepreneurial intention: antecedents to entrepreneurial behavior in the U.S.A. and Turkey," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-32, December.
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    Cited by:

    1. Ehsan Chitsaz & Mehdi Tajpour & Elahe Hosseini & Hengameh Khorram & Saloomeh Zorrieh, 2019. "The Effect of Human and Social Capital on Entrepreneurial Activities: A Case Study of Iran and Implications," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(3), pages 1393-1403, March.
    2. Nosheena Yasir & Muhammad Babar & Hafiz Shakir Mehmood & Ruyu Xie & Guanke Guo, 2023. "The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 15(8), pages 1-27, April.
    3. Farida Saleem, 2021. "Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    4. Albérico Travassos Rosário & Ricardo Raimundo, 2024. "Sustainable Entrepreneurship Education: A Systematic Bibliometric Literature Review," Sustainability, MDPI, vol. 16(2), pages 1-23, January.
    5. Huatao Peng & Bingbing Li & Chen Zhou & Bert M. Sadowski, 2021. "How Does the Appeal of Environmental Values Influence Sustainable Entrepreneurial Intention?," IJERPH, MDPI, vol. 18(3), pages 1-25, January.

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    More about this item

    Keywords

    sustainability; ecopreneurship; collectivism; altruism; theory of planned behavior;
    All these keywords.

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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