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Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

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  • Hosseini, Sahab
  • Fallon, Grahame
  • Weerakkody, Vishanth
  • Sivarajah, Uthayasankar

Abstract

This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using self-administered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.

Suggested Citation

  • Hosseini, Sahab & Fallon, Grahame & Weerakkody, Vishanth & Sivarajah, Uthayasankar, 2019. "Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey," International Journal of Information Management, Elsevier, vol. 46(C), pages 54-69.
    • Handle: RePEc:eee:ininma:v:46:y:2019:i:c:p:54-69
    DOI: 10.1016/j.ijinfomgt.2018.11.011
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