The future of private-label markets: A global convergence approach
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DOI: 10.1016/j.ijresmar.2022.07.006
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- Steenkamp, Jan-Benedict E.M., 2024. "What is holding private label back in the United States and in emerging markets?," Journal of Retailing, Elsevier, vol. 100(1), pages 56-69.
- Dragomir Helmut & Rosca Vlad I. & Pop Stefana, 2024. "Perceived Quality and Satisfaction Regarding Private Labels in Romanian Retail," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2274-2282.
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Private labels; International marketing; Adaptive foresight;All these keywords.
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