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Perceived Quality and Satisfaction Regarding Private Labels in Romanian Retail

Author

Listed:
  • Dragomir Helmut

    (Bucharest University of Economic Studies, Romania)

  • Rosca Vlad I.

    (Bucharest University of Economic Studies, Romania)

  • Pop Stefana

    (Bucharest University of Economic Studies, Romania)

Abstract

This article addresses the perception of various customers regarding the private labels of retail companies. Therefore, the scope of this paper is to illustrate and determine whether specific factors such as the opinion, satisfaction and enjoyment of such labels, influence each other and also the perception of the customer, regardless if the customer is aware or not about it. Since these factors also influence the purchasing decision of potential customers, it is interesting to find out the current state of those, and identify any potential for improvement. This paper uses a statistic linear model, that is based on the inference statistic as well as the descriptive statistics. Therefore, tests like the Lagrange multiplier test, known also as the White test, the Durbin Watson test and the Jarque Bera test, were conducted to check the quality and the validity of the model. The results are interesting due to the fact that every time 2 factors were analysed, one test was failed. This does not necessarily mean that the model is unfounded or not valid. This signifies that there might be a better model that suits the behavior of the analysed factors and can possibly predict better their outcome.

Suggested Citation

  • Dragomir Helmut & Rosca Vlad I. & Pop Stefana, 2024. "Perceived Quality and Satisfaction Regarding Private Labels in Romanian Retail," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 2274-2282.
    • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2274-2282:n:1027
    DOI: 10.2478/picbe-2024-0191
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    References listed on IDEAS

    as
    1. Gielens, Katrijn & Dekimpe, Marnik G. & Mukherjee, Anirban & Tuli, Kapil, 2023. "The future of private-label markets: A global convergence approach," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 248-267.
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