Brands as substitutes for the need for touch in online shopping
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DOI: 10.1016/j.jretconser.2015.07.015
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- Gielens, Katrijn & Dekimpe, Marnik G. & Mukherjee, Anirban & Tuli, Kapil, 2023. "The future of private-label markets: A global convergence approach," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 248-267.
- Gielens, Katrijn & Steenkamp, Jan-Benedict E.M., 2019. "Branding in the era of digital (dis)intermediation," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 367-384.
- Adilson Borges & Felipe Pantoja & Patricia Rossi & Amanda Yamim, 2020. "If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items," Post-Print hal-02507986, HAL.
- Gielens, Katrijn & Dekimpe, Marnik & Mukherjee, A. & Tuli, Kapil R., 2023. "The future of private-label markets: A global convergence approach," Other publications TiSEM 06f4bad4-fc32-42f4-8b7f-2, Tilburg University, School of Economics and Management.
- Aw, Eugene Cheng-Xi & Kamal Basha, Norazlyn & Ng, Siew Imm & Ho, Jo Ann, 2021. "Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Kim, Changju & Kim, Woonho & Nakami, Shinya, 2022. "Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Pantoja, Felipe & Borges, Adilson & Rossi, Patricia & Yamim, Amanda Pruski, 2020. "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
- Kühn, Frauke & Lichters, Marcel & Krey, Nina, 2020. "The touchy issue of produce: Need for touch in online grocery retailing," Journal of Business Research, Elsevier, vol. 117(C), pages 244-255.
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- Acquila-Natale, Emiliano & Iglesias-Pradas, Santiago, 2021. "A matter of value? Predicting channel preference and multichannel behaviors in retail," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
- Verstraeten, Julie & Heeremans, Eva & Geuens, Maggie & Vermeir, Iris, 2023. "How online grocery shopping drives private label food purchases," Journal of Business Research, Elsevier, vol. 167(C).
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Keywords
Brand reputation; e-Commerce; Need for touch; Product category;All these keywords.
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