A comparative analysis of marketing promotions and implications for data analytics
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DOI: 10.1016/j.ijresmar.2019.07.002
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Cited by:
- Bombaij, Nick, 2021. "Effectiveness of loyalty programs," Other publications TiSEM 095c506d-5b5c-4ea3-9b41-a, Tilburg University, School of Economics and Management.
- Khouja, Moutaz & Li, Yuefeng & Zhou, Jing, 2023. "Nonlinear pricing for yield management and countering strategic consumer behavior," European Journal of Operational Research, Elsevier, vol. 307(1), pages 212-232.
- Zhang, Hongchao & Yu, Yu & Qin, Yinggao, 2023. "The effects of constrained mobile coupons in the mobile channel," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Naragain Phumchusri & Warot Kosawanitchakarn & Sirawich Chawanapranee & Sirawish Srimook, 2023. "Evaluating promotional pricing effectiveness using convenience store daily sales data," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(5), pages 362-373, October.
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Keywords
Promotions; Pricing; Buy-one-get-one;All these keywords.
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