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The Effect of Correlation between Price and Quality on Consumer Choice

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  • Ordonez, Lisa D.

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  • Ordonez, Lisa D., 1998. "The Effect of Correlation between Price and Quality on Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 75(3), pages 258-273, September.
    • Handle: RePEc:eee:jobhdp:v:75:y:1998:i:3:p:258-273
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    References listed on IDEAS

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    1. Hagerty, Michael R, 1978. "Model Testing Techniques and Price-Quality Tradeoffs," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(3), pages 194-205, December.
    2. Gerard J. Tellis & Birger Wernerfelt, 1987. "Competitive Price and Quality Under Asymmetric Information," Marketing Science, INFORMS, vol. 6(3), pages 240-253.
    3. Gurumurthy Kalyanaram & Russell S. Winer, 1995. "Empirical Generalizations from Reference Price Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages 161-169.
    4. Jacobson, Robert & Obermiller, Carl, 1990. "The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 420-432, March.
    5. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    6. Puto, Christopher P, 1987. "The Framing of Buying Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 301-315, December.
    7. Urbany, Joel E & Dickson, Peter R, 1991. "Consumer Normal Price Estimation: Market versus Personal Standards," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 45-51, June.
    8. Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 90-98, June.
    9. Bruce G. S. Hardie & Eric J. Johnson & Peter S. Fader, 1993. "Modeling Loss Aversion and Reference Dependence Effects on Brand Choice," Marketing Science, INFORMS, vol. 12(4), pages 378-394.
    10. Bettman, James R & John, Deborah Roedder & Scott, Carol A, 1986. "Covariation Assessment by Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 316-326, December.
    11. Winer, Russell S, 1986. "A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 250-256, September.
    12. Krishnamurthi, Lakshman & Mazumdar, Tridib & Raj, S P, 1992. "Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 387-400, December.
    13. Pechmann, Cornelia & Ratneshwar, S, 1992. "Consumer Covariation Judgments: Theory or Data Driven?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 373-386, December.
    14. Levin, Irwin P & Johnson, Richard D, 1984. "Estimating Price-Quality Tradeoffs Using Comparative Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 593-600, June.
    15. Johnson, Richard D & Levin, Irwin P, 1985. "More than Meets the Eye: The Effect of Missing Information on Purchase Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 169-177, September.
    16. John, Deborah Roedder & Scott, Carol A & Bettman, James R, 1986. "Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 38-47, June.
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    Cited by:

    1. Wang, Xiaojun & Li, Dong, 2012. "A dynamic product quality evaluation based pricing model for perishable food supply chains," Omega, Elsevier, vol. 40(6), pages 906-917.
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    3. Gino, Francesca, 2008. "Do we listen to advice just because we paid for it? The impact of advice cost on its use," Organizational Behavior and Human Decision Processes, Elsevier, vol. 107(2), pages 234-245, November.
    4. Dimitrios Tsekouras & Benedict G. C. Dellaert & Bas Donkers & Gerald Häubl, 2020. "Product set granularity and consumer response to recommendations," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 186-202, March.

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