IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v14y2005i3p325-344.html
   My bibliography  Save this article

An application of the consumer ethnocentrism model to French consumers

Author

Listed:
  • Javalgi, Rajshekhar G.
  • Khare, Virginie Pioche
  • Gross, Andrew C.
  • Scherer, Robert F.

Abstract

The purpose of this study was to investigate what leads French consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward imports, and subsequently on purchase intentions. The conceptual framework used is based on the work of Sharma, S., Shrimp, T. A., Shin, J. (1995). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the Academy of Marketing Science, 23(Issue 1), 26-37. Results are derived from primary data collected from a consumer sample in France. The French, who appear to not be overly ethnocentric, are willing to purchase products from other countries, but will be more likely to buy certain products because of the reputation these products and brands from specific countries have acquired. French consumers showed preferences for German cars, American computers, and Japanese computers. Additionally, product necessity was found to have a significant moderating effect on the relationship between ethnocentrism and attitude toward importing foreign products. This means that ethnocentric consumers may have a more positive attitude toward purchasing imported products they deem necessary as opposed to unnecessary products, such as luxury items. Implications of the findings are discussed and directions for future research are provided.

Suggested Citation

  • Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    • Handle: RePEc:eee:iburev:v:14:y:2005:i:3:p:325-344
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969593104001295
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Muller-Peters, Anke & Pepermans, Roland & Kiell, Guido & Battaglia, Nicole & Beckmann, Suzanne & Burgoyne, Carole & Farhangmehr, Minoo & Guzman, Gustavo & Kirchler, Erich & Koenen, Cordula, 1998. "Explaining attitudes towards the euro: Design of a cross-national study," Journal of Economic Psychology, Elsevier, vol. 19(6), pages 663-680, December.
    2. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
    3. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. "The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 280-289, December.
    4. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    5. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    6. Lindquist, Jay D. & Vida, Irena & Plank, Richard E. & Fairhurst, Ann, 2001. "The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland," International Business Review, Elsevier, vol. 10(5), pages 505-516, October.
    7. Robert Schooler, 1971. "Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 2(1), pages 71-80, March.
    8. de Ruyter, Ko & van Birgelen, Marcel & Wetzels, Martin, 1998. "Consumer ethnocentrism in international services marketing," International Business Review, Elsevier, vol. 7(2), pages 185-202, April.
    9. Darling, John R. & Arnold, Danny R., 1988. "Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries," Journal of Business Research, Elsevier, vol. 17(3), pages 237-248, November.
    10. Hult, G. Tomas M. & Keillor, Bruce D. & Hightower, Roscoe, 2000. "Valued product attributes in an emerging market: a comparison between French and Malaysian consumers," Journal of World Business, Elsevier, vol. 35(2), pages 206-220, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yogesh Upadhyay & Shiv Kumar Singh, 2006. "Preference for Domestic Goods: A Study of Consumer Ethnocentrism," Vision, , vol. 10(3), pages 59-68, July.
    2. Marián ÄŒvirik & Emmanuel Dotong, 2023. "Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 165-181.
    3. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
    4. Bylon Abeeku Bamfo, 2012. "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 39-46.
    5. Mishra, Sita & Shukla, Yupal & Malhotra, Gunjan & Arora, Vibha, 2023. "Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity," International Business Review, Elsevier, vol. 32(4).
    6. Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    7. Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
    8. Liza Rybina & James Reardon & Janet Humphrey, 2010. "Patriotism, Cosmopolitanism, Consumer Ethnocentrism and Purchase Behavior in Kazakhstan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 1(2).
    9. Josiassen, Alexander, 2010. "Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency," Australasian marketing journal, Elsevier, vol. 18(1), pages 23-27.
    10. Ma, Jieqiong & Yang, Jie & Yoo, Boonghee, 2020. "The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia," Journal of Business Research, Elsevier, vol. 108(C), pages 375-389.
    11. Chaney, Isabella & Gamble, Jos, 2008. "Retail store ownership influences on Chinese consumers," International Business Review, Elsevier, vol. 17(2), pages 170-183, April.
    12. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economi­a Agraria (Revista Economia Agraria), Agrarian Economist Association (AEA), Chile, vol. 17, pages 1-17, December.
    13. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
    14. De Nisco, Alessandro & Mainolfi, Giada & Marino, Vittoria & Napolitano, Maria Rosaria, 2016. "Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis," European Management Journal, Elsevier, vol. 34(1), pages 59-68.
    15. Stamule Stere & Bora Trajani, 2015. "Review of the theoretical and empirical literature of consumer ethnocentrism," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 41-54, August.
    16. Rita Kottasz & Roger Bennett, 2005. "The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(2), pages 9-21, December.
    17. Dmitrovic, Tanja & Vida, Irena & Reardon, James, 2009. "Purchase behavior in favor of domestic products in the West Balkans," International Business Review, Elsevier, vol. 18(5), pages 523-535, October.
    18. Chu, Junhong, 2013. "Quantifying nation equity with sales data: A structural approach," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 19-35.
    19. Cheah, Isaac & Phau, Ian & Kea, Garick & Huang, Yu An, 2016. "Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 184-192.
    20. Lee, Wai Jin (Thomas) & Cheah, Isaac & Phau, Ian & Teah, Min & Elenein, Basem Abou, 2016. "Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 78-85.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:14:y:2005:i:3:p:325-344. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.