Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency
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DOI: 10.1016/j.ausmj.2009.10.004
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- Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
- Yoonah Kim Conoly & Yee Ming Lee, 2023. "Intrinsic and Extrinsic Cue Words of Locally Grown Food Menu Items and Consumers’ Choice at Hyper-Local Restaurants: An Eye-Tracking Study," Sustainability, MDPI, vol. 15(17), pages 1-22, August.
- Cheah, Isaac & Phau, Ian & Kea, Garick & Huang, Yu An, 2016. "Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 184-192.
- Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
- Lawley, Meredith & Birch, Dawn & Hamblin, Denise, 2012. "An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers’ evaluations of fish," Australasian marketing journal, Elsevier, vol. 20(4), pages 260-267.
- Behe, Bridget K. & Bae, Mikyeung & Huddleston, Patricia T. & Sage, Lynnell, 2015. "The effect of involvement on visual attention and product choice," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 10-21.
- Hourigan, Sally Rebecca & Bougoure, Ursula-Sigrid, 2012. "Towards a better understanding of fashion clothing involvement," Australasian marketing journal, Elsevier, vol. 20(2), pages 127-135.
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Keywords
Country-of-origin image; Product evaluation; Product involvement; Product-origin congruency; Halo effect; Summary effect;All these keywords.
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